Vifada Management and Social Sciences
type: channel
description: Vifada Management and Social Sciences is a scholarly journal published by Yayasan Vifada Cendikia Indonesia and operates under a double-anonymous peer review system to ensure objectivity, academic rigor, and integrity in the publication process. The journal is published biannually, with issues released in January–June and July–December, and is officially registered with E-ISSN 2987-1999. To maintain high academic standards, every manuscript submitted to Vifada Management and Social Sciences undergoes a multi-stage evaluation process. The initial screening is conducted by the editorial team to assess the manuscript’s alignment with the journal’s aims and scope, originality, methodological soundness, reference adequacy, compliance with the journal template, and similarity index, which is examined using Turnitin. Manuscripts that successfully pass the editorial assessment are then forwarded to at least two independent expert reviewers under a double-blind review process, in which the identities of both authors and reviewers are kept strictly confidential. Reviewers are selected based on their expertise and scholarly background relevant to the manuscript’s subject area. Their evaluations focus on the manuscript’s scientific contribution, clarity, methodological rigor, and relevance. The reviewers’ comments and recommendations are communicated to the corresponding author through the editor for revision and response. Based on the reviewers’ feedback and the author’s revisions, the editorial board deliberates to reach a final decision regarding acceptance, revision, or rejection. The final editorial decision is then formally communicated to the corresponding author. All articles accepted and published in Vifada Management and Social Sciences are made freely and permanently available under an Open Access model and are licensed under the Creative Commons Attribution License (CC BY 4.0), ensuring broad dissemination, accessibility, and proper attribution of scholarly work. Ed…
publisher: Yayasan Vifada Cendikia Indonesia
language: en
publication name: Vifada Management and Social Sciences
issn: 2987-1999
copyright: Authors retain the full copyright of their published articles. By submitting and publishing their work, authors grant Vifada Management and Social Sciences the right of first publication. All published articles are simultaneously licensed under the Creative Commons Attribution License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided that the original author(s) and the initial publication in this journal are properly acknowledged.
items: Marketing Mix (Product, Price, Promotion, and Location) on Sales Volume of Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi
items: From Tradition to Transformation: The Mediating Role of Entrepreneurial Learning and Digital Readiness in Leveraging Socio-Cultural Capital for Innovation
items: The Role of Social Media Marketing Management in Building Brand Awareness : An Empirical Study in the Digital Economy
items: Tax Planning, Income Tax Expenses, and Banking Equity
items: The Relationship Between Macroeconomic Variables and Employment Opportunities in Urban Areas
items: Exploring Styrofoam Box Consumer Preferences, Experiential Marketing Perspectives, and Their Impact on Purchase Decisions
items: When Markets Are Social Institutions: Moral Economy and Symbolic Capital in the Buffalo Trade at Bolu Market, Toraja ?
items: Marketing Management and Consumer Behavior Perspective on Customer Satisfaction: The Role of Service Quality and Brand Image in Modern Retail
items: Enhancing Talent Attraction and Retention Through Strategic Recruitment Policy Innovation in Modern Organizations
items: The Dynamics of Remote Work Culture: How Psychological Well-Being and Digital Collaboration Tools Shape Employee Productivity
items: Sustainable Supply Chain Resilience: Analyzing the Effects of Green Innovation and Circular Economy Practices in Emerging Markets
items: Understanding Consumer Trust Formation in Social Commerce: The Impact of Influencer Credibility and Algorithmic Transparency
items: The Role of AI-Driven HR Analytics in Enhancing Employee Performance and Decision-Making in Retail Industries
items: Effective Production Planning and Scheduling: Literature Review
items: Global Supply Chains and Economic Interdependencies: A Literature Study
items: Public Sector Innovations and Economic Stability: A Literature Review
items: Enhancing Customer Service Performance through Technological Integration, Human Capital Development, and Multi-Channel Operations:
items: Application of Monetary Economics in Shaping Financial Market Dynamics
items: Linking Fiscal Policy to Economic Stability through Financial Sustainability
items: Management Audit as a Control Mechanism for Enhancing the Effectiveness of Human Resource Functions
items: Understanding Police Performance: The Mediating Effect of Work Motivation on the Relationship between Work Environment, Compensation, and Performance
items: Service Quality, Facilities, and Customer Satisfaction in Public Health Services: The Mediating Role of Individual Emotions
items: Integrating Bugis Cultural Values of Sipakatu, Sipakalebbi’, and Sipakainge’ into the Professional Code of Ethics for Accountants
items: How Electronic Word of Mouth and Service Quality Shape Tourists’ Visit Decisions in Agro-Educational Tourism ?
items: Pengaruh Kepemimpinan Transformasional, Kepuasan Gaji dan Komitmen Organisasi terhadap Turnover Intention
items: How Strategic Management Information Systems Drive Business Performance and Business Success ?
items: Analisis Dampak Penggunaan Teknologi Augmented Reality dalam Pemasaran Digital IKEA terhadap Consumer Engagement
items: The Impact of Social Media Marketing Strategies on Consumers’ Purchase Intention: Evidence from Instagram-Based Marketing
items: Pengaruh Harga dan Promosi Terhadap Minat Beli Pada Toko Sentra Tani Makassar
items: Determinan Display, Kualitas dan Citra Merek rerhadap Pembelian Produk Malaysia

Marketing Mix (Product, Price, Promotion, and Location) on Sales Volume of Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi
type: item
description: This study aims to examine the effect of marketing mix elements—product, price, and place on sales volume among Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi. It also seeks to provide empirical insights into the role of these factors in supporting firms’ sales performance. This research adopts a quantitative descriptive approach using secondary data obtained from literature review and company documentation. The data were analyzed using multiple linear regression, preceded by classical assumption tests to ensure the robustness and validity of the model. The findings reveal that product has a negative and significant effect on sales volume, indicating that improvements in product attributes do not necessarily lead to increased sales. Price demonstrates a positive and significant effect, suggesting that appropriate pricing strategies play a crucial role in driving sales performance. Meanwhile, place shows a negative and insignificant effect, implying that location has not yet become a primary determinant in consumers’ purchasing decisions. This study provides practical implications for business managers to prioritize competitive pricing strategies, reevaluate product management, and improve distribution and promotional systems in a more structured manner to enhance sales volume. Additionally, the findings contribute to the existing literature on marketing mix and MSMEs, particularly in the context of emerging markets
subject: Articles
  topic: section
subject: Management
  topic: category
subject: Marketing Management and Consumer Behavior
  topic: category
subject: Marketing Mix;
  topic: keywords
subject: Product;
  topic: keywords
subject: Price;
  topic: keywords
subject: Place;
  topic: keywords
subject: Sales Volume;
  topic: keywords
subject: MSMEs;
  topic: keywords
subject: Emerging Markets
  topic: keywords
creator: Nyamin Sucipto
creator: Otto R. Payangan
creator: Hasrullah Liong Misi
rights: Copyright (c) 2025 Nyamin Sucipto, Otto R. Payangan, Hasrullah Liong Misi (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
doi: 10.70184/6mp7pj87

From Tradition to Transformation: The Mediating Role of Entrepreneurial Learning and Digital Readiness in Leveraging Socio-Cultural Capital for Innovation
type: item
description: Purpose: This study aims to examine how socio-cultural capital influences innovation among micro, small, and medium enterprises (MSMEs) in South Sulawesi through the mediating roles of entrepreneurial learning and digital readiness. The research seeks to clarify how cultural values and learning dynamics interact to shape digital and innovative capabilities within emerging market contexts. Research Design and Methodology: A quantitative approach was employed using Structural Equation Modeling Partial Least Squares (SEM–PLS) to test a double-mediation model. Data were collected from 300 MSME owners across five regencies in South Sulawesi Makassar, Gowa, Maros, Bone, and Wajo representing diverse socio-cultural and economic landscapes. The constructs were measured using validated indicators adapted from prior studies, and data were analyzed using SmartPLS 4 to assess both measurement and structural models. Findings and Discussion: The results reveal that socio-cultural capital indirectly enhances innovation through entrepreneurial learning and digital readiness. Entrepreneurial learning serves as a bridge between traditional values and digital transformation, while digital readiness translates learning outcomes into innovative practices. This indicates that innovation in culturally embedded settings arises not merely from technology adoption but from the dynamic interplay of culture, learning, and digital adaptation. Implications: The study emphasizes the need for policy and managerial interventions that integrate cultural values into innovation strategies. Strengthening culturally rooted learning ecosystems and promoting digital literacy can enhance MSME competitiveness and sustainability in emerging regions.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: General Management and Strategic Management
  topic: category
subject: Socio-cultural capital;
  topic: keywords
subject: Entrepreneurial learning;
  topic: keywords
subject: Digital readiness;
  topic: keywords
subject: Innovation;
  topic: keywords
subject: MSMEs
  topic: keywords
creator: Muliyadi Hamid
creator: Ilham Safar
creator: Wahyu Wahyu
creator: Ramlawati Ramlawati
creator: Nasyirah Nurdin
rights: Copyright (c) 2025 Muliyadi Hamid, Ilham Safar , Wahyu Wahyu , Ramlawati Ramlawati , Nasyirah Nurdin (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
doi: 10.70184/nsgrn942

The Role of Social Media Marketing Management in Building Brand Awareness : An Empirical Study in the Digital Economy
type: item
description: This study aims to examine the role of social media marketing management in building brand awareness in the digital economy and to test the hypothesis that effective social media marketing management positively influences brand awareness. This study employed a quantitative approach using a cross-sectional survey design. Data were collected from 200 active social media users who follow brand accounts across major platforms such as Instagram, TikTok, Facebook, and YouTube. The sampling technique used purposive sampling, and data were collected through structured questionnaires. The variables measured included social media marketing management (content quality, interaction, consistency, and responsiveness) and brand awareness (recognition, recall, top-of-mind, and familiarity). Data were analyzed using descriptive statistics, validity and reliability tests, and regression analysis. The results indicate that social media marketing management has a positive relationship with brand awareness, suggesting that effective management of social media activities enhances brand recognition and recall among consumers. Structured content and interaction were identified as key factors influencing brand awareness. These findings provide practical insights for organizations to optimize social media strategies and contribute to marketing management literature in the digital economy. Future research is recommended to include additional variables and broader samples.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: Marketing Management and Consumer Behavior
  topic: category
subject: Social Media Marketing Management
  topic: keywords
subject: Brand Awareness
  topic: keywords
subject: Digital Economy
  topic: keywords
subject: Customer Engagement
  topic: keywords
subject: Digital Marketing
  topic: keywords
creator: Abdullah B
creator: Wahyuni Ekasasmita
creator: Irwan Irwan
rights: Copyright (c) 2025 Abdullah B, Wahyuni Ekasasmita, Irwan Irwan (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
doi: 10.70184/addkfa55

Tax Planning, Income Tax Expenses, and Banking Equity
type: item
description: Purpose: This study aims to analyze the effect of Tax Planning and Income Tax Expenses on the equity of banking companies listed on the Indonesia Stock Exchange for the period 2019–2023. The focus of this study is to examine the extent to which taxation strategies can influence a company's capital structure, particularly its equity component. Research Design and Methodology: This study employs a quantitative, causal-comparative design. The population in this study comprises all companies in the banking sub-sector, and the sample was selected using purposive sampling, yielding 8 companies that met specific criteria. The data used are secondary, obtained from annual financial reports. Data analysis techniques include descriptive statistics, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²), all conducted in SPSS version 27. Findings and Discussion: The analysis results show that Tax Planning and Income Tax Expenses have a positive and significant effect on Equity, both partially and simultaneously. This proves that optimal management of taxation aspects can increase the equity value of banking companies. Implications: The practical implications of this study indicate that companies need to integrate tax-planning strategies and income-tax expense management into their long-term financial policies to strengthen their capital position and increase their attractiveness to investors.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: Financial Management, Accounting, and Corporate Finance
  topic: category
subject: tax planning;
  topic: keywords
subject: income tax expences;
  topic: keywords
subject: equity;
  topic: keywords
subject: banking.
  topic: keywords
creator: Riyans Ardiansyah
creator: Roni Padliansyah
creator: Rudy Bin Ansar
creator: Lim Ming Fook
rights: Copyright (c) 2025 Riyans Ardiansyah, Roni Padliansyah, Rudy Bin Ansar, Lim Ming Fook (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-25
publication date: 2025-12-25
starting page: 01
ending page: 13
doi: 10.70184/2b580p81

The Relationship Between Macroeconomic Variables and Employment Opportunities in Urban Areas
type: item
description: Purpose: This study aims to analyze the impact of wage levels, inflation, economic growth, and investment on employment opportunities in Makassar, thereby providing an empirical understanding of the key factors influencing labor market dynamics in the region. Research Design and Methodology: This study employs a quantitative approach using multiple linear regression. Secondary data were obtained from the Central Statistics Agency (BPS) of Makassar City, covering ten years. The analysis involved a series of classical assumption tests and regression coefficient estimations to examine the effect of each independent variable on employment opportunities. Findings and Discussion: The results of the study indicate that wage levels have a significant negative effect on employment opportunities, meaning that wage increases tend to reduce labor absorption. Inflation does not have a significant effect on employment opportunities. Economic growth has been shown to have a significant positive effect, meaning that increased economic activity drives job creation. Meanwhile, the level of investment does not have a significant effect, indicating that current investment is not yet fully oriented toward labor-intensive sectors. Implications: These findings guide local governments in formulating balanced wage strategies, maintaining price stability, promoting inclusive economic growth, and directing investment toward productive sectors that expand employment opportunities.
subject: Articles
  topic: section
subject: Social Sciences
  topic: category
subject: Economics, Development Economics, and Behavioral Economics
  topic: category
subject: wages
  topic: keywords
subject: inflation
  topic: keywords
subject: economic growth
  topic: keywords
subject: investment
  topic: keywords
subject: employment opportunities
  topic: keywords
creator: Muhammad Ashary Anshar
creator: Sulkipli Sulkipli
creator: Aminuddin Hamdat
creator: Fauziah Fauziah
rights: Copyright (c) 2025 Muhammad Ashary Anshar, Sulkipli Sulkipli, Aminuddin Hamdat, Fauziah Fauziah (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-25
publication date: 2025-12-25
starting page: 14
ending page: 28
doi: 10.70184/555mpm37

Exploring Styrofoam Box Consumer Preferences, Experiential Marketing Perspectives, and Their Impact on Purchase Decisions
type: item
description: This study aims to identify consumer preferences regarding the use of styrofoam box packaging as an alternative to wooden box packaging using a quantitative approach with Structural Equation Modeling (SEM) analysis. SEM was employed to examine how experiential marketing dimensions—including sensory, emotional, and cognitive elements—affect consumer perceptions of product quality and purchasing decisions. Data were collected through a survey of 100 consumers using styrofoam box packaging. The results reveal that consumer knowledge, reference groups, perceived quality, perceived price, and experiential marketing significantly influence purchasing decisions. Additionally, styrofoam box packaging has a positive impact on purchase decisions due to its convenience, affordability, and practical product protection compared to wooden boxes. This study contributes to the packaging industry by offering insights into the use of experiential marketing within SEM analysis to enhance product competitiveness.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: Consumer Preferences
  topic: keywords
subject: Styrofoam box packaging;
  topic: keywords
subject: wooden box packaging;
  topic: keywords
subject: Experiential marketing;
  topic: keywords
subject: Purchasing decisions.
  topic: keywords
creator: Tasrik Hasrat
creator: Budiandriani Budiandriani
creator: Khairina Rosyadah
rights: Copyright (c) 2025 Tasrik Hasrat, Budiandriani Budiandriani, Khairina Rosyadah (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-25
publication date: 2025-12-25
doi: 10.70184/geepxf28

When Markets Are Social Institutions: Moral Economy and Symbolic Capital in the Buffalo Trade at Bolu Market, Toraja ?
type: item
description: Traditional animal markets function not only as arenas for economic exchange but also as social spaces shaped by cultural values, social networks, and local power structures. This study aims to analyze the processes of purchasing decision-making and buffalo price determination at the Bolu Animal Market in North Toraja, Indonesia, from the perspective of economic sociology. A qualitative approach with a case study design was employed. Data were collected through participant observation, in-depth interviews with traders, buyers, and customary leaders, as well as supporting documentation. The data were analyzed thematically using the theoretical framework of social embeddedness (Granovetter), moral economy (Polanyi), and social and symbolic capital (Bourdieu). The findings reveal that purchasing decisions and price formation in the buffalo market are not solely determined by price considerations or economic rationality. Instead, these processes are strongly influenced by the symbolic value of buffalo, family honor, and social legitimacy embedded within the Torajan cultural system. Decision-making emerges through the interaction between the physical characteristics of buffalo such as body condition, gender, and culturally recognized markings—and the social structures of the market actors, including social status and relational networks. This study demonstrates that traditional market practices in Toraja are deeply embedded in socio-cultural structures, highlighting the relevance of economic sociology in understanding the dynamics of traditional livestock markets.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: Marketing Management and Consumer Behavior
  topic: category
subject: Economic sociology;
  topic: keywords
subject: traditional markets;
  topic: keywords
subject: purchasing decisions;
  topic: keywords
subject: symbolic value;
  topic: keywords
subject: social embeddedness;
  topic: keywords
subject: North Toraja
  topic: keywords
creator: Isak Pasulu
creator: Elisabet Pali
rights: Copyright (c) 2025 Isak Pasulu, Elisabet Pali (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-25
publication date: 2025-12-25
doi: 10.70184/ee545j85

Marketing Management and Consumer Behavior Perspective on Customer Satisfaction: The Role of Service Quality and Brand Image in Modern Retail
type: item
description: This study examines the determinants of customer satisfaction in modern retail by analyzing the roles of service quality and brand image within a competitive Indonesian context. The research aims to evaluate the partial and simultaneous effects of these variables on customer satisfaction while highlighting their complementary contributions. A quantitative explanatory approach was employed using a cross-sectional survey of 100 customers at a modern retail outlet in Medan. Data were collected through structured questionnaires and analyzed using multiple linear regression with visit frequency as a control variable. The findings reveal that service quality and brand image both have positive and statistically significant effects on customer satisfaction, with brand image demonstrating a relatively stronger influence. Simultaneously, both variables explain a substantial proportion of variance, indicating that customer satisfaction is shaped by the integration of functional service performance and symbolic brand perceptions. This study implies that retail firms must adopt integrated strategies that enhance service delivery while strengthening brand credibility and emotional engagement. The novelty lies in combining service quality and brand image within a single empirical model at the retail outlet level while incorporating behavioral control variables, offering a more holistic and context-specific understanding of customer satisfaction in modern retail environments today.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: Marketing Management and Consumer Behavior
  topic: category
subject: Service Quality;
  topic: keywords
subject: Brand Image;
  topic: keywords
subject: Customer Satisfaction;
  topic: keywords
subject: Consumer Behavior;
  topic: keywords
subject: Retail Marketing;
  topic: keywords
subject: Customer Experience Indonesia
  topic: keywords
creator: Mery Lani Purba
creator: Yuni Lestina Hutagalung
creator: Elisabet Tambunan
creator: Roberto Roy Purba
rights: Copyright (c) 2025 Mery Lani Purba, Yuni Hutagalung, Yuni Hutagalung, Roberto Roy Purba (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
starting page: 29
ending page: 41
doi: 10.70184/t7fv0w69

Enhancing Talent Attraction and Retention Through Strategic Recruitment Policy Innovation in Modern Organizations
type: item
description: This study examines how strategic recruitment policy innovation enhances talent attraction and retention in modern organizations facing rapid digital, demographic, and competitive shifts. As firms confront increasing skill shortages and dynamic workforce expectations, innovative recruitment policies—such as data-driven hiring, employer branding optimization, candidate experience enhancement, and competency-based selection—are viewed as critical drivers of organizational talent outcomes. Using a mixed-method approach involving survey responses from 328 HR professionals and interviews with 22 recruitment managers across technology, financial services, and public-sector organizations, the findings reveal that recruitment innovation significantly improves talent attraction, with employer branding and digital recruitment platforms acting as the strongest predictors. Retention is positively influenced by personalized onboarding systems, transparent career pathways, and alignment between organizational values and candidate expectations. Additionally, digital recruitment analytics moderates the relationship between policy innovation and overall recruitment effectiveness. The study offers practical insights for HR leaders to redesign recruitment frameworks that integrate technology, human-centered design, and strategic workforce planning to strengthen long-term talent sustainability.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: Including organizational behavior
  topic: category
subject: Knowledge Management and Organizational Learning
  topic: category
creator: Syamsul Bahri
creator: Moh. Zulkifli Murfat
creator: Dilshodbek A. Rakhimov
rights: Copyright (c) 2025 Moh. Zulkifli Murfat, Dilshodbek A. Rakhimov (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-06-21
publication date: 2025-06-21
doi: 10.70184/qk4dgg09

The Dynamics of Remote Work Culture: How Psychological Well-Being and Digital Collaboration Tools Shape Employee Productivity
type: item
description: This study explores how psychological well-being and digital collaboration tools interact to influence employee productivity within remote work environments. As remote and hybrid work models become increasingly normalized, organizations must understand the human–technology dynamics that drive sustainable performance. Using a quantitative approach with data from 462 remote employees across technology, education, and service sectors, this research applies structural equation modeling to examine direct and mediated relationships among work stress, digital overload, collaboration-tool usability, communication quality, and productivity outcomes. Findings reveal that psychological well-being significantly predicts productivity, with work engagement acting as a partial mediator. Digital collaboration tools also demonstrate a strong positive effect on productivity, particularly when usability, responsiveness, and synchronization are high. Furthermore, effective digital collaboration moderates the negative effects of stress and communication breakdowns. The study highlights the need for organizations to strategically manage digital ecosystems while supporting employee mental health to maximize performance in remote contexts.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: International Business and Global Management
  topic: category
subject: remote work
  topic: keywords
subject: psychological well-being
  topic: keywords
subject: employee productivity
  topic: keywords
subject: digital collaboration tools
  topic: keywords
subject: hybrid work culture
  topic: keywords
subject: digital communication
  topic: keywords
creator: Bahtiar Maddatuang
creator: Azura Zeyna Rohman
creator: Aarav R. Menon
rights: Copyright (c) 2025 Michael Mncedisi Willie, Aarav R. Menon (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-06-22
publication date: 2025-06-22
doi: 10.70184/kc639716

Sustainable Supply Chain Resilience: Analyzing the Effects of Green Innovation and Circular Economy Practices in Emerging Markets
type: item
description: This study examines how green innovation and circular economy (CE) practices influence sustainable supply chain resilience (SCR) in emerging-market firms. Drawing on dynamic capabilities and resource-based perspectives, we propose and test a model where green innovation (product, process, and organizational) directly enhances SCR and indirectly does so by promoting circular practices (reverse logistics, reuse/remanufacturing, and eco-design). Using survey data from 438 managers across manufacturing and fast-moving consumer goods (FMCG) firms in three emerging economies, structural equation modeling shows that: (1) green innovation has a significant positive effect on SCR; (2) circular economy practices mediate the relationship between green innovation and SCR; and (3) digitalization (supply-chain analytics / Industry 4.0 tools) strengthens the effect of circular practices on resilience. The findings imply that firms in emerging markets can build both sustainability and robustness by combining green R&D, circular operational routines, and targeted digital investments. Practical recommendations include phased CE adoption (start with reverse logistics and eco-design), capability building for green innovation, and policy incentives to de-risk circular investments. This research contributes an integrated empirical view linking innovation, CE practices, and resilience in contexts where resource constraints and institutional barriers matter.
subject: Articles
  topic: section
subject: Operations Management and Supply Chain Management
  topic: category
subject: Financial Management, Accounting, and Corporate Finance
  topic: category
subject: International Business and Global Management
  topic: category
subject: supply chain resilience
  topic: keywords
subject: green innovation
  topic: keywords
subject: circular economy
  topic: keywords
subject: emerging markets
  topic: keywords
subject: sustainable supply chains
  topic: keywords
subject: digitalization
  topic: keywords
creator: Rohan K. Mehta
creator: Abdul Haris
rights: Copyright (c) 2025 Rohan K. Mehta, Andul Haris (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-21
publication date: 2025-07-21
doi: 10.70184/rrb0nr62

Understanding Consumer Trust Formation in Social Commerce: The Impact of Influencer Credibility and Algorithmic Transparency
type: item
description: This study investigates how consumer trust is formed in social commerce environments through two primary drivers: influencer credibility and algorithmic transparency. As social commerce increasingly shapes online purchasing behavior, understanding the psychological mechanisms behind trust becomes essential for digital marketers, platforms, and businesses. Using a quantitative approach with 412 respondents from active social commerce users, the findings reveal that influencer credibility—comprising expertise, authenticity, and social attractiveness—significantly enhances consumer trust and purchase intention. Furthermore, algorithmic transparency, including clarity of recommendation logic and perceived fairness of content distribution, moderates the relationship between influencer credibility and trust formation. The results underscore the importance of transparent platform practices and credible influencer partnerships in improving consumer confidence and reducing perceived risk. This research contributes to the growing literature on digital trust-building while offering practical insights for social commerce platforms to design more ethical, transparent, and user-centered recommendation ecosystems.
subject: Articles
  topic: section
subject: social commerce
  topic: keywords
subject: consumer trust
  topic: keywords
subject: influencer credibility
  topic: keywords
subject: algorithmic transparency
  topic: keywords
subject: digital behavior
  topic: keywords
creator: Aarav R. Sharma
rights: Copyright (c) 2025 Aarav R. Sharma (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-06-10
publication date: 2025-06-10
doi: 10.70184/nyvg3k48

The Role of AI-Driven HR Analytics in Enhancing Employee Performance and Decision-Making in Retail Industries
type: item
description: Purpose: of this research is to analyze both the direct effect of AI-driven HR analytics on employee performance and its indirect effect through decision-making quality as a mediating mechanism Research Design and Methodology: Using a quantitative explanatory research design, data were collected through a structured questionnaire from retail employees and supervisors in organizations that utilize AI-supported HR systems. A purposive sampling technique was employed, and the data were analyzed using Structural Equation Modeling (SEM). Findings and Discussion: AI-driven HR analytics has a significant positive effect on employee performance and decision-making quality. Furthermore, decision-making quality significantly influences employee performance and partially mediates the relationship between AI-driven HR analytics and employee performance. These results suggest that the performance benefits of AI-driven HR analytics are realized primarily when analytics insights are effectively integrated into managerial decision-making processes. The study contributes to the growing literature on people analytics by highlighting the importance of decision quality as a key explanatory mechanism, particularly in retail contexts. Practically, the findings provide insights for retail managers and policymakers to strengthen analytical capability, managerial literacy, and governance frameworks to maximize the value of AI-driven HR analytics. Implications: Future research is recommended to explore longitudinal effects and additional contextual moderators.
subject: Articles
  topic: section
subject: Human Resource Management and Human Capital Development
  topic: category
subject: Information Technology Management and Digital Transformation
  topic: category
subject: AI-driven HR analytics;
  topic: keywords
subject: people analytics;
  topic: keywords
subject: decision-making quality;
  topic: keywords
subject: employee performance;
  topic: keywords
subject: retail industry;
  topic: keywords
subject: structural equation modeling.
  topic: keywords
creator: Abdul Syukur
creator: Muhammad Fachmi
rights: Copyright (c) 2025 Abdul Syukur (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-06-28
publication date: 2025-06-28
starting page: 01
ending page: 09
doi: 10.70184/0n8fjw81

Effective Production Planning and Scheduling: Literature Review
type: item
description: This study investigates the integration of production planning and scheduling by leveraging advanced technologies such as machine learning, data analytics, and Industry 4.0 innovations to enhance operational efficiency and responsiveness in manufacturing. Employing a mixed-method approach, this research combines quantitative analysis of empirical data with qualitative insights from industry case studies. The study evaluates the effectiveness of advanced planning and scheduling (APS) systems through real-world data and stakeholder interviews, focusing on industries implementing or implementing Industry 4.0 technologies. The findings demonstrate that integrating production planning and scheduling significantly improves resource utilization, reduces lead times, and enhances adaptability to dynamic manufacturing environments. Machine learning and data analytics provide potent predictive and adaptive decision-making tools, while Industry 4.0 technologies enable real-time monitoring and control. These results confirm the hypothesis that advanced APS systems outperform traditional methods in managing variability and uncertainty, aligning with existing theories and expanding on previous research. This study contributes valuable insights into the scientific understanding and practical application of advanced production planning and scheduling techniques. The research highlights the transformative potential of integrating machine learning, data analytics, and Industry 4.0 technologies, offering a comprehensive framework for manufacturers. Despite its limitations, the study provides a foundation for future research to explore broader contexts and long-term impacts, guiding further enhancements in manufacturing efficiency and competitiveness.
subject: Articles
  topic: section
subject: Production Planning
  topic: keywords
subject: Scheduling Optimization
  topic: keywords
subject: Industry 4.0
  topic: keywords
subject: Machine Learning in Manufacturing
  topic: keywords
subject: Advanced Planning and Scheduling Systems
  topic: keywords
creator: Duta Mustajab
rights: Copyright (c) 2024 Duta Mustajab (Author) https://creativecommons.org/licenses/by/4.0
date: 2023-12-28
publication date: 2023-12-28
starting page: 54
ending page: 72
doi: 10.70184/h9wy6f46

Global Supply Chains and Economic Interdependencies: A Literature Study
type: item
description: This study investigates the influence of global supply chain configuration on economic dependence in an increasingly globally connected world. This study uses a qualitative research design with a literature analysis method to combine insights from supply chain management, international economics, and resilience studies. The findings of this study show that integrating digital technology in supply chains increases resilience. However, there are still challenges in managing the impact of supply chain disruptions on regional and global economic dependencies. The implications of this research include recommendations for developing sustainable supply chains, adjusting trade policies, and improving resilience strategies in the face of supply chain disruptions. This research contributes by bringing together theory and practical application to understanding how supply chain configuration affects economic outcomes in the era of globalization.
subject: Articles
  topic: section
creator: Andri Irawan
rights: Copyright (c) 2024 Andri Irawan (Author) https://creativecommons.org/licenses/by/4.0
date: 2023-12-16
publication date: 2023-12-16
starting page: 40
ending page: 53
doi: 10.70184/g7f0wg82

Public Sector Innovations and Economic Stability: A Literature Review
type: item
description: This literature review investigates the relationship between public sector innovations and economic stability, focusing on initiatives in public financial management, digital governance, and policy innovations. Utilizing a qualitative research design, it synthesizes insights from existing scholarly works to identify key innovations such as performance-based budgeting, accrual accounting, and e-government, which enhance efficiency, transparency, and accountability in governance. The findings reveal that these innovations significantly contribute to economic stability by optimizing resource allocation, reducing fiscal risks, and fostering sustainable growth. However, implementing such innovations faces challenges, including bureaucratic resistance, political constraints, and organizational inertia. Overcoming these obstacles requires proactive strategies such as capacity building, fostering collaboration, and incentivizing innovation within the public sector. The discussion emphasizes the importance of aligning innovation strategies with broader economic goals, leveraging evidence-based decision-making, and fostering public-private partnerships to enhance the effectiveness of innovations. The implications suggest that governments must adopt a strategic, coordinated approach to fully leverage public sector innovations for long-term economic stability and societal advancement, thereby ensuring resilience and prosperity.
subject: Articles
  topic: section
subject: Public Sector Innovations
  topic: keywords
subject: Economic Stability
  topic: keywords
subject: Performance-Based Budgeting
  topic: keywords
subject: Digital Governance
  topic: keywords
subject: Public Financial Management
  topic: keywords
creator: Muh Yamin Noch
creator: Yaya Sonjaya
creator: Entis Sutisna
rights: Copyright (c) 2024 Muh Yamin, Yaya Sonjaya, Entis Sutisna (Author) https://creativecommons.org/licenses/by/4.0
date: 2023-12-20
publication date: 2023-12-20
starting page: 27
ending page: 39
doi: 10.70184/er6jsy03

Enhancing Customer Service Performance through Technological Integration, Human Capital Development, and Multi-Channel Operations:
type: item
description: This study investigates effective customer service improvement strategies within an operations management framework, with particular emphasis on technological integration, employee capability development, multi-channel service systems, and systematic utilization of customer feedback. A mixed-methods research design was employed to ensure methodological rigor, combining quantitative survey data and qualitative interview insights. The sample comprised 200 customer service managers and frontline employees representing diverse industry sectors. Quantitative data were analyzed using descriptive and inferential statistical techniques, while qualitative data were examined through thematic analysis to capture deeper operational perspectives. The findings demonstrate that the integration of artificial intelligence and customer relationship management (CRM) systems significantly enhances service efficiency, responsiveness, and overall customer satisfaction. Furthermore, comprehensive and continuous employee training emerges as a critical enabler for maximizing technological benefits and addressing increasingly complex customer expectations. The study also highlights that effective multi-channel service delivery depends on platform integration and employee readiness to ensure service consistency across touchpoints. Additionally, the strategic collection and application of customer feedback play a vital role in strengthening customer trust, loyalty, and long-term engagement. Importantly, aligning customer service initiatives with broader organizational objectives enhances strategic coherence and operational performance. This study offers a holistic and empirically grounded framework for improving customer service operations, contributing valuable insights to both academic discourse and managerial practice in contemporary service management.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: Information Technology Management and Digital Transformation
  topic: category
subject: Customer Service Management;
  topic: keywords
subject: Operations Management;
  topic: keywords
subject: Artificial Intelligence;
  topic: keywords
subject: Customer Relationship Management (CRM);
  topic: keywords
subject: Employee Training;
  topic: keywords
subject: Multi Channel Service Delivery;
  topic: keywords
creator: Andi Irsandi Yusri
creator: Abdul Haris
creator: Anan Chaiyasit
rights: Copyright (c) 2024 Andi Irsani Yusri (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-06-26
publication date: 2024-06-26
starting page: 54
ending page: 72
doi: 10.70184/eawyft83

Application of Monetary Economics in Shaping Financial Market Dynamics
type: item
description: This study explores the role of monetary economics in shaping financial market dynamics by examining how monetary policy decisions influence market behavior. Drawing on established theories in monetary transmission and financial economics, the study focuses on key policy-related factors, including interest rate adjustments, inflation expectations, and central bank communication strategies. A qualitative research design is employed through a comprehensive review of seminal and contemporary literature to synthesize theoretical perspectives and empirical findings. The analysis demonstrates that monetary policy plays a critical role in shaping market sentiment, risk-taking behavior, and asset price movements, particularly under conditions of heightened economic uncertainty. The study further discusses the concept of the “Greenspan Put” as an illustration of how perceived central bank interventions can affect investor expectations and market discipline. Emphasis is placed on the importance of transparent and credible communication by central banks in reducing information asymmetry, managing expectations, and mitigating excessive market volatility. The findings suggest that monetary policy effectiveness extends beyond traditional macroeconomic outcomes and significantly influences financial market stability. This study contributes to the literature by integrating monetary economics and financial market analysis, offering insights into the broader implications of policy actions. The research highlights the need for policymakers to account for behavioral and market-based responses when designing monetary policy frameworks to support long-term financial stability and sustainable economic growth.
subject: Articles
  topic: section
subject: Monetary Economics
  topic: keywords
subject: Financial Market Dynamics
  topic: keywords
subject: Monetary Policy
  topic: keywords
subject: Interest Rates
  topic: keywords
subject: Central Bank Communication
  topic: keywords
creator: Imran Tajuddin
creator: Michael Andrew Thompson
creator: Tria Haryuni Dammar
rights: Copyright (c) 2024 Imran Tajuddin, Tria Haryuni Dammar (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-06-26
publication date: 2024-06-26
starting page: 40
ending page: 53
doi: 10.70184/np3c6z93

Linking Fiscal Policy to Economic Stability through Financial Sustainability
type: item
description: This study analyzes the role of fiscal policy and financial sustainability in enhancing economic stability, with a particular focus on developing economies facing fiscal constraints and macroeconomic uncertainty. The study aims to identify key dimensions of fiscal sustainability and examine how proactive fiscal policies, institutional reforms, and evidence-based strategies contribute to economic resilience. A qualitative systematic literature review (SLR) approach was employed by synthesizing empirical and theoretical studies published since 2018. Relevant peer-reviewed journal articles, policy reports, and institutional publications were analyzed to develop a multidimensional framework explaining the interaction between fiscal policy instruments and financial sustainability. The findings indicate that fiscal discipline, efficient and equitable taxation, and prudent public debt management are fundamental to maintaining financial sustainability. Proactive fiscal mechanisms, including automatic stabilizers and countercyclical spending, play a critical role in mitigating economic shocks and stabilizing macroeconomic performance during periods of crisis. However, developing economies continue to face significant challenges, such as limited fiscal space, weak institutional capacity, governance inefficiencies, and heavy reliance on external debt, which reduce the effectiveness of fiscal interventions. This study highlights the importance of institutional reforms to enhance fiscal transparency, strengthen public financial management, and improve accountability in order to build public trust and investor confidence. The research contributes to fiscal policy literature by offering an integrated framework linking fiscal sustainability and economic stability, while providing policy-relevant insights to support sustainable economic growth and long-term financial resilience.
subject: Articles
  topic: section
subject: Fiscal policy;
  topic: keywords
subject: Financial sustainability;
  topic: keywords
subject: Economic stability;
  topic: keywords
subject: Public finance;
  topic: keywords
subject: Macroeconomic resilience;
  topic: keywords
subject: Institutional reform
  topic: keywords
creator: Muslim Muslim
creator: Muh. Fadhel G Bata Ilyas
creator: Amar Sani
rights: Copyright (c) 2024 Muslim Muslim, Muh. Fadhel G Bata Ilyas, Amar Sani (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-12-26
publication date: 2024-12-26
starting page: 36
ending page: 55
doi: 10.70184/yessman2024

Management Audit as a Control Mechanism for Enhancing the Effectiveness of Human Resource Functions
type: item
description: This study aims to examine the implementation of management audits as a control mechanism for evaluating the effectiveness of human resource (HR) functions within an organizational context. Using a qualitative research design with a descriptive approach, this study focuses on a case analysis conducted at a manufacturing company in Indonesia. The informants consisted of members of the top management team who were directly involved in strategic decision-making and human resource management. Data were collected through in-depth interviews, direct observation, and document analysis, utilizing primary data obtained from key informants to ensure data credibility and contextual accuracy. The findings reveal that, out of ten HR functions assessed, eight functions were implemented effectively, including recruitment, employee training and development, career planning and development, performance appraisal, compensation and rewards, industrial relations, occupational health and safety, and employee creativity development. However, two critical HR functions—human resource planning and employee selection and placement—were found to be inadequately implemented and lacked systematic procedures aligned with organizational needs. These deficiencies indicate potential risks to long-term workforce sustainability and organizational performance. This study highlights the strategic role of management audits in identifying strengths and weaknesses within HR functions and in supporting continuous organizational improvement. The findings contribute to the literature on management auditing and human resource governance by providing empirical evidence on how audit practices can enhance HR function effectiveness. Practically, the study offers managerial insights for organizations to strengthen HR governance and align HR strategies with business objectives to improve overall organizational effectiveness.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: General Management and Strategic Management
  topic: category
subject: Marketing Management and Consumer Behavior
  topic: category
subject: Leadership, Change Management, and Decision-Making
  topic: category
subject: Human Resource Management and Human Capital Development
  topic: category
subject: Management audit;
  topic: keywords
subject: Human resource functions;
  topic: keywords
subject: HR effectiveness;
  topic: keywords
subject: Human resource management;
  topic: keywords
subject: Organizational governance
  topic: keywords
creator: Fitria Ananda
creator: Idil Rakhmat Susanto
creator: Ainun Arizah
rights: Copyright (c) 2024 Fitria Ananda, Idil Rakhmat Susanto , Ainun Arizah (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-12-29
publication date: 2024-12-29
starting page: 56
ending page: 75
doi: 10.70184/nanda2024

Understanding Police Performance: The Mediating Effect of Work Motivation on the Relationship between Work Environment, Compensation, and Performance
type: item
description: Police institutions play a critical role in maintaining public security, social order, and law enforcement effectiveness. The performance of police officers is therefore a key indicator of institutional success in managing criminal cases and ensuring public safety. This study aims to examine the effects of work environment and compensation on police performance, with work motivation serving as a mediating variable. A quantitative research design grounded in the positivist paradigm was employed. Data were collected through a structured questionnaire distributed to 94 police officers of a regional police department in South Sulawesi, Indonesia. The data were analyzed using path analysis to assess both direct and indirect relationships among variables. The findings reveal that the work environment has a significant positive effect on work motivation, while compensation also significantly influences motivation. Furthermore, both work environment and compensation have significant direct effects on police performance. Work motivation is found to significantly enhance performance and to mediate the relationships between work environment, compensation, and police performance. These results highlight the importance of creating a supportive work environment and implementing fair compensation systems to strengthen motivation and improve performance in law enforcement organizations. The study contributes to the literature on public sector performance by emphasizing the strategic role of motivational mechanisms in enhancing police effectiveness.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: General Management and Strategic Management
  topic: category
subject: Including organizational behavior
  topic: category
subject: Leadership, Change Management, and Decision-Making
  topic: category
subject: Police performance;
  topic: keywords
subject: Work environment;
  topic: keywords
subject: Compensation;
  topic: keywords
subject: Work motivation;
  topic: keywords
subject: Law enforcement organizations;
  topic: keywords
subject: Public sector performance
  topic: keywords
creator: Syahruddin Syahruddin
creator: Jamaluddin B. Ilyas
creator: Bahtiar Maddatuang
rights: Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
date: 2024-12-12
publication date: 2024-12-12
starting page: 23
ending page: 35
doi: 10.70184/vaxt0t72

Service Quality, Facilities, and Customer Satisfaction in Public Health Services: The Mediating Role of Individual Emotions
type: item
description: This study examines the role of product innovation and marketing strategies in enhancing the competitiveness of micro, small, and medium-sized enterprises (MSMEs) operating in the confectionery sector. Employing a qualitative descriptive research design, the study draws on primary data collected through in-depth interviews, direct observations, and documentation analysis involving business owners and key stakeholders of Bundang’s Sweet and Sour Candy MSMEs. The findings reveal that continuous product innovation particularly the development of diverse flavor variants and more attractive, functional packaging significantly increases consumer interest and strengthens product differentiation in a highly competitive market. In addition, the adoption of digital-based marketing strategies, including the use of social media platforms and online marketplaces, has proven effective in expanding market reach and improving brand visibility. The study further demonstrates that the integration of product innovation and targeted marketing strategies creates a synergistic effect that enhances competitive advantage and supports sustainable market growth. These results highlight the strategic importance of aligning innovation capabilities with digital marketing practices to improve MSME resilience and performance. This research contributes to the literature on MSME competitiveness by providing empirical insights into how innovation-driven products and digital marketing can jointly strengthen market positioning. Practically, the findings offer valuable guidance for MSME practitioners and policymakers in formulating strategies to enhance competitiveness in increasingly dynamic and competitive business environments.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: General Management and Strategic Management
  topic: category
subject: Financial Management, Accounting, and Corporate Finance
  topic: category
subject: Product innovation;
  topic: keywords
subject: Marketing strategy;
  topic: keywords
subject: MSME competitiveness;
  topic: keywords
subject: Digital marketing;
  topic: keywords
subject: Competitive advantage;
  topic: keywords
subject: Small business performance
  topic: keywords
creator: Nurlaela Nurlaela
creator: Umar Syarifuddin
creator: Harlina Liong
creator: Rofiqah Al Munawwarah
rights: Copyright (c) 2024 Umar Syarifuddin, Harlina Liong (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-12-16
publication date: 2024-12-16
starting page: 17
ending page: 24
doi: 10.70184/13969058

Integrating Bugis Cultural Values of Sipakatu, Sipakalebbi’, and Sipakainge’ into the Professional Code of Ethics for Accountants
type: item
description: This study aims to integrate Bugis cultural values Sipakatu, Sipakalebbi’, and Sipakainge’ into the professional code of ethics for accountants. Accountants’ ethical behavior plays a crucial role in determining the quality and reliability of financial reporting. Therefore, internalizing local ethical values may strengthen accountants’ commitment to professional standards and ethical conduct. This study employs a literature review method by analyzing 20 relevant scholarly articles retrieved from Google Scholar that align with the research objectives. The findings indicate that the principles of mutual humanization (Sipakatu), mutual respect (Sipakalebbi’), and mutual moral reminder (Sipakainge’) are highly relevant to the ethical dimensions of the accounting profession. These values contribute to fostering a harmonious and productive professional environment, enhancing motivation and performance through recognition of achievements, and ensuring accountability and compliance with ethical standards through continuous moral guidance. Accordingly, the integration of Bugis cultural values into the professional code of ethics for accountants requires systematic internalization within individual accountants to support ethical decision-making and professional integrity.
subject: Articles
  topic: section
subject: Accounting ethics;
  topic: keywords
subject: Professional code of ethics;
  topic: keywords
subject: Bugis cultural values;
  topic: keywords
subject: Indigenous values;
  topic: keywords
subject: Ethical behavior;
  topic: keywords
subject: Financial reporting quality
  topic: keywords
creator: Wina Ayudia Akbar
creator: Febrina Nur Ramadhani
creator: Lukman Dahlan
rights: Copyright (c) 2024 Wina Ayudia Akbar, Febrina Nur Ramadhani, Lukman Dahlan (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-12-11
publication date: 2024-12-11
starting page: 01
ending page: 16
doi: 10.70184/v67hq224

How Electronic Word of Mouth and Service Quality Shape Tourists’ Visit Decisions in Agro-Educational Tourism ?
type: item
description: Understanding tourists’ visit decisions in the digital era is increasingly important for destination competitiveness, particularly within emerging agro-educational tourism. This study examines the influence of electronic word-of-mouth (e-WOM) and service quality on tourists’ visit decisions at Mabda Islam Agro Edu Park, Indonesia. A quantitative research approach was employed using a survey method, with primary data collected through structured questionnaires distributed to visitors. The study applied a census sampling technique to capture comprehensive visitor perceptions. Data were analyzed using inferential statistical techniques to assess both the individual and joint effects of the proposed variables. The findings indicate that electronic word-of-mouth has a positive and significant influence on tourists’ visit decisions, highlighting the critical role of online information and peer-generated content in shaping travel-related behavior. In addition, service quality was found to positively and significantly affect visit decisions, underscoring the importance of service performance and visitor experience in tourism destinations. The results further confirm that electronic word-of-mouth and service quality simultaneously contribute to tourists’ decision-making processes. This study extends tourism marketing and consumer behavior literature by providing empirical evidence from an agro-educational tourism context in a developing destination. Practically, the findings offer insights for destination managers to strategically manage digital communication and service quality to enhance tourist attraction and sustain competitive advantage.
subject: Articles
  topic: section
subject: Electronic word-of-mouth;
  topic: keywords
subject: Service quality;
  topic: keywords
subject: Visit decision;
  topic: keywords
subject: Agro-educational tourism;
  topic: keywords
subject: Tourist behavior;
  topic: keywords
subject: Destination marketing
  topic: keywords
creator: Amri May Maulana Sidik
creator: Evi Lutfia
rights: Copyright (c) 2024 Amri May Maulana Sidik, Evi Lutfia (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-06-24
publication date: 2024-06-24
starting page: 24
ending page: 39
doi: 10.70184/9hvt9f63

Pengaruh Kepemimpinan Transformasional, Kepuasan Gaji dan Komitmen Organisasi terhadap Turnover Intention
type: item
description: Pengaruh Kepemimpinan Transformasional, Kepuasan Gaji dan Komitmen Organisasi Terhadap Turnover Intention (Studi Pada Karyawan Pt. Berau Coal)” Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional, kepuasan gaji dan komitmen organisasi terhadap turnover intention pada karyawan PT. Berau Coal. Dalam penelitian ini sampel berjumlah 96 responden yang dipilih menggunakan metode purposive sampling. Penelitian ini termasuk dalam penelitian kuantitatif. Analisis data menggunakan regresi berganda dengan menggunakan software IBM SPSS 19. Berdasarkan analisis yang telah dilakukan diperoleh hasil bahwa variabel kepemimpinan transformasional, kepuasan gaji dan komitmen organisasi berpengaruh negatif sigfikan terhadap turnover intention.
subject: Articles
  topic: section
creator: Jenita Sumari
creator: Marlina Malino
rights: Copyright (c) 2024 Jenita Sumari, Marlina Malino (Author) https://creativecommons.org/licenses/by/4.0
date: 2023-12-05
publication date: 2023-12-05
starting page: 01
ending page: 17
doi: 10.70184/cz2ct033

How Strategic Management Information Systems Drive Business Performance and Business Success ?
type: item
description: In the era of globalization, rapid business growth demands continuous innovation to maintain competitiveness and ensure long-term sustainability. Both formal and informal business sectors increasingly rely on management information technology as a strategic resource to enhance operational efficiency and achieve business success. This study aims to identify the key criteria for selecting appropriate management information technology, examine the inhibiting factors affecting its implementation, and formulate effective implementation strategies that support business performance. A descriptive research design was employed to provide a comprehensive overview of current practices in the adoption of management information technology across business organizations. Data were collected through systematic observation and analysis of relevant organizational practices and existing literature. The findings reveal that the successful implementation of management information technology is influenced by several critical factors, including technological compatibility, organizational readiness, human resource capabilities, and management commitment. Furthermore, inadequate infrastructure, resistance to change, limited technical expertise, and insufficient strategic planning were identified as major barriers to effective implementation. The study demonstrates that the application of well-planned and context-appropriate implementation strategies significantly enhances organizational effectiveness, supports informed decision-making, and improves overall business performance. These results underscore the importance of aligning technological initiatives with organizational goals and strategic planning. This research contributes to the growing body of knowledge on management information technology by providing practical insights for business managers and decision-makers seeking to leverage technology as a driver of sustainable business success.
subject: Articles
  topic: section
subject: Management
  topic: category
subject: General Management and Strategic Management
  topic: category
subject: Marketing Management and Consumer Behavior
  topic: category
subject: Including organizational behavior
  topic: category
subject: Organizational Behavior and Organizational Development
  topic: category
subject: Management Information Systems;
  topic: keywords
subject: Information Technology Strategy;
  topic: keywords
subject: Digital Transformation;
  topic: keywords
subject: Business Performance;
  topic: keywords
subject: Business Success
  topic: keywords
creator: Jeffry Lim
creator: Sebastian Sebastian
creator: Junaidi Junaidi
creator: Wenny Wenny
creator: Eryc Eryc
rights: Copyright (c) 2024 Jeffry Lim (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-06-30
publication date: 2024-06-30
starting page: 16
ending page: 23
doi: 10.70184/hm552369

Analisis Dampak Penggunaan Teknologi Augmented Reality dalam Pemasaran Digital IKEA terhadap Consumer Engagement
type: item
description: Dalam era digital ini, perusahaan perlu mengembangkan strategi pemasaran yang menarik perhatian dan meningkatkan keterlibatan pelanggan. Perkembangan pemasaran digital telah mengubah cara bisnis menggunakan teknologi baru untuk menjangkau pembeli potensial. Tujuan dari penelitian ini adalah untuk menganalisis dampak penggunaan teknologi AR dalam pemasaran digital IKEA terhadap consumer engagement. Metode penelitian yang digunakan dalam penelitian adalah metode penelitian kualitatif. Penelitian kualitatif menggunakan pendekatan deskriptif, dimana data disimpulkan dalam bentuk kata-kata. Teknik pengumpulan data dilakukan dengan pengumpulan data sekunder. Hasil penelitian menunjukkan bahwa implementasi AR oleh IKEA, khususnya melalui aplikasi IKEA Place, memiliki dampak signifikan terhadap keterlibatan konsumen. Aplikasi ini memungkinkan pelanggan untuk memvisualisasikan furnitur dalam lingkungan rumah mereka secara virtual sebelum melakukan pembelian, yang meningkatkan kepercayaan diri dan kepuasan dalam pengambilan keputusan. Temuan utama menunjukkan bahwa teknologi AR tidak hanya meningkatkan keterlibatan konsumen tetapi juga memperkuat posisi merek di pasar, memberikan pengalaman belanja yang lebih interaktif dan personal.
subject: Articles
  topic: section
subject: Teknologi
  topic: keywords
subject: Augmented Reality
  topic: keywords
subject: Pemasaran Digital
  topic: keywords
subject: Consumer Engagement
  topic: keywords
creator: Joenes Anderson
creator: Kenny Kenny
creator: Renalbi
creator: Cindy Chou
rights: Copyright (c) 2024 Joenes Anderson, Kenny, Renalbi, Cindy Chou (Author) https://creativecommons.org/licenses/by/4.0
date: 2023-11-23
publication date: 2023-11-23
starting page: 18
ending page: 26
doi: 10.70184/5h8dmx21

The Impact of Social Media Marketing Strategies on Consumers’ Purchase Intention: Evidence from Instagram-Based Marketing
type: item
description: This study aims to examine the influence of social media engagement dimensions openness, participation, conversation, community, and connectedness on purchase intention on Instagram. A quantitative research approach was employed to provide empirical evidence on how interactive marketing features shape consumer behavior in social commerce environments. Data were collected using a structured questionnaire consisting of 20 measurement items distributed via Google Forms to 100 respondents who had previously made purchases through social media platforms. The data were analyzed using statistical techniques to assess the significance and direction of the relationships between variables. The findings indicate that openness has a positive and significant effect on purchase intention, suggesting that transparent information sharing increases consumer trust. Participation also shows a positive and significant influence, highlighting the importance of user involvement in content creation and engagement. Furthermore, conversation significantly enhances purchase intention, emphasizing the role of interactive communication between brands and consumers. The community variable demonstrates a positive and significant effect, indicating that a strong sense of belonging within online brand communities encourages buying interest. Lastly, connectedness positively and significantly affects purchase intention, reflecting the value of social ties and network integration on Instagram. Overall, this study confirms that social media engagement dimensions play a critical role in driving consumer purchase intention and provides practical implications for digital marketing strategies focused on interactive and community-driven approaches on Instagram.
subject: Articles
  topic: section
subject: Social media engagement;
  topic: keywords
subject: Instagram marketing;
  topic: keywords
subject: Purchase intention;
  topic: keywords
subject: Social commerce;
  topic: keywords
subject: Digital marketing
  topic: keywords
creator: Suraidah Sarbia
rights: Copyright (c) 2024 Suraidah Sarbia (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-06-24
publication date: 2024-06-24
starting page: 01
ending page: 15
doi: 10.70184/59t7dc19

Pengaruh Harga dan Promosi Terhadap Minat Beli Pada Toko Sentra Tani Makassar
type: item
description: Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh harga dan promosi terhadap minat beli konsumen pada Toko Sentra Tani. Metode penelitian ini menggunakan Teknik analisis data yang dilakukan untuk menganalisis dan menginterpretasikan data yang telah diperoleh untuk kemudian diberikan simpulan. Sebagaimana tujuan penelitian ini, yaitu untuk mengetahui pengaruh harga dan promosi terhadap minat beli, maka alat analisis yang digunakan adalah analisis regresi linear berganda. Selanjutnya untuk mengetahui serta membuktikan pengaruh signifikansi masing-masing variabel independen terhadap variabel dependen secara parsial, maka digunakan uji-t, sedangkan untuk mengetahui pengaruh signifikansi variabel independen terhadap variabel dependen secara simultan, maka digunakan uji-F. Hal ini menunjukkan bahwa sebesar 66,10% minat beli pada Toko Sentra Tani dipengaruhi oleh variasi kedua variabel independen, yaitu harga (X1) dan promosi (X2). 3) Pengujian Hipotesis dengan pengujian serempak (Uji F) sehingga dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan antara harga dengan minat beli pada Toko Sentra Tani. dan terdapat pengaruh positif dan signifikan antara promosi dengan minat beli pada Toko Sentra Tani
subject: Articles
  topic: section
subject: Harga,
  topic: keywords
subject: Promosi
  topic: keywords
subject: Minat Beli
  topic: keywords
creator: Saharuddin Saharuddin
creator: Amar Sani
creator: Solihin Mattalatta
creator: Sofyan Hamid
rights: Copyright (c) 2024 Saharuddin Saharuddin, Amar Sani, Solihin Mattalatta, Sofyan Hamid (Author) https://creativecommons.org/licenses/by/4.0
date: 2023-08-22
publication date: 2023-08-22
starting page: 33
ending page: 39
doi: 10.70184/nek02709

Determinan Display, Kualitas dan Citra Merek rerhadap Pembelian Produk Malaysia
type: item
description: Permasalahan ini Kurangnya tindakan koreksi maupun pengawasan dari atasan untuk pegawainnya, Adanya pegawai yang datang terlambat pada saat apel pagi dan langsung pulang, dan ada yang tidak hadir pada saat apel pagi namun tetap datang untuk kerja, Kurangnya kewaspadaan pada tanggung jawab masing-masing pegawai, Adanya perbedaan pendapat antara pegawai yang satu dengan yang lainnya, Adanya miskomunikasi antara pegawai yang satu dengan yang lainnya. Penelitian ini yaitu bertujuan untuk mengetahui pengawasan, konflik kerja, disiplin kerja pegawai dan untuk mengetahui seberapa besar pengaruh pengawasan dan konflik kerja terhadap konflik kerja pegawai pada Dinas Sosial Kota Bima. Dalam penelitian ini metode yang digunakan adalah metode asosiatif. Dari hasil penelitian menunjukan bahwa pengawasan berpengaruh dan signifikan terhadap disiplin kerja pegawai, konflik kerja berpengaruh dan signifikan terhadap disiplin kerja pegawai, secara simultan pengawasan dan konflik kerja secara bersama sama berpengaruh signifikan terhadap disiplin kerja pegawai pada Dinas Sosial Kota Bima
subject: Articles
  topic: section
subject: pengawasan,
  topic: keywords
subject: konflik kerja
  topic: keywords
subject: disiplin kerja
  topic: keywords
creator: Erick Karunia
creator: Amar Sani
rights: Copyright (c) 2023 Erick Karunia, Amar Sani (Author) https://creativecommons.org/licenses/by/4.0
date: 2023-08-22
publication date: 2023-08-22
starting page: 24
ending page: 32
doi: 10.70184/cvpxqc41