Vifada Management and Social Sciences with ISSN Online : 2987-1999 Published by :Yayasan Vifada Cendikia Indonesia. We are dedicated to empowering researchers, educators, and practitioners from all corners of the world to explore the frontiers of science ; Management - General Management Marketing, Information Technology, Finance, Business, Human Resources, Operations, International Business, Entrepreneurship, Business Ethics, Corporate Social Responsibility and Public Policy, etc. Social Sciences - Anthropology, Sociology, Social Work, Social Welfare, Economics, Political Science, Psychology, Development Studies, Population Studies, Corporate Governance, Cross-Cultural Studies, Women's Studies, Religious Studies, , Linguistics, Education, Ethics and Political Social Sciences . Authors for whom English is not their native language are encouraged to have their paper checked before submission for grammar and clarity. The work should not have been published or submitted for publication elsewhere. The official language of the manuscript to published in the Vifada Management and Social Sciences in English and Bahasa.
You are free to: Share — copy and redistribute the material in any medium or format for any purpose, even commercially. Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Notices: You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation . No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
Enhancing Talent Attraction and Retention Through Strategic Recruitment Policy Innovation in Modern Organizations
This study examines how strategic recruitment policy innovation enhances talent attraction and retention in modern organizations facing rapid digital, demographic, and competitive shifts. As firms confront increasing skill shortages and dynamic workforce expectations, innovative recruitment policies—such as data-driven hiring, employer branding optimization, candidate experience enhancement, and competency-based selection—are viewed as critical drivers of organizational talent outcomes. Using a mixed-method approach involving survey responses from 328 HR professionals and interviews with 22 recruitment managers across technology, financial services, and public-sector organizations, the findings reveal that recruitment innovation significantly improves talent attraction, with employer branding and digital recruitment platforms acting as the strongest predictors. Retention is positively influenced by personalized onboarding systems, transparent career pathways, and alignment between organizational values and candidate expectations. Additionally, digital recruitment analytics moderates the relationship between policy innovation and overall recruitment effectiveness. The study offers practical insights for HR leaders to redesign recruitment frameworks that integrate technology, human-centered design, and strategic workforce planning to strengthen long-term talent sustainability.
Copyright (c) 2025 Moh. Zulkifli Murfat, Dilshodbek A. Rakhimov (Author) https://creativecommons.org/licenses/by/4.0
The Dynamics of Remote Work Culture: How Psychological Well-Being and Digital Collaboration Tools Shape Employee Productivity
This study explores how psychological well-being and digital collaboration tools interact to influence employee productivity within remote work environments. As remote and hybrid work models become increasingly normalized, organizations must understand the human–technology dynamics that drive sustainable performance. Using a quantitative approach with data from 462 remote employees across technology, education, and service sectors, this research applies structural equation modeling to examine direct and mediated relationships among work stress, digital overload, collaboration-tool usability, communication quality, and productivity outcomes. Findings reveal that psychological well-being significantly predicts productivity, with work engagement acting as a partial mediator. Digital collaboration tools also demonstrate a strong positive effect on productivity, particularly when usability, responsiveness, and synchronization are high. Furthermore, effective digital collaboration moderates the negative effects of stress and communication breakdowns. The study highlights the need for organizations to strategically manage digital ecosystems while supporting employee mental health to maximize performance in remote contexts.
Copyright (c) 2025 Michael Mncedisi Willie, Aarav R. Menon (Author) https://creativecommons.org/licenses/by/4.0
Sustainable Supply Chain Resilience: Analyzing the Effects of Green Innovation and Circular Economy Practices in Emerging Markets
This study examines how green innovation and circular economy (CE) practices influence sustainable supply chain resilience (SCR) in emerging-market firms. Drawing on dynamic capabilities and resource-based perspectives, we propose and test a model where green innovation (product, process, and organizational) directly enhances SCR and indirectly does so by promoting circular practices (reverse logistics, reuse/remanufacturing, and eco-design). Using survey data from 438 managers across manufacturing and fast-moving consumer goods (FMCG) firms in three emerging economies, structural equation modeling shows that: (1) green innovation has a significant positive effect on SCR; (2) circular economy practices mediate the relationship between green innovation and SCR; and (3) digitalization (supply-chain analytics / Industry 4.0 tools) strengthens the effect of circular practices on resilience. The findings imply that firms in emerging markets can build both sustainability and robustness by combining green R&D, circular operational routines, and targeted digital investments. Practical recommendations include phased CE adoption (start with reverse logistics and eco-design), capability building for green innovation, and policy incentives to de-risk circular investments. This research contributes an integrated empirical view linking innovation, CE practices, and resilience in contexts where resource constraints and institutional barriers matter.
Copyright (c) 2025 Rohan K. Mehta, Andul Haris (Author) https://creativecommons.org/licenses/by/4.0
Understanding Consumer Trust Formation in Social Commerce: The Impact of Influencer Credibility and Algorithmic Transparency
This study investigates how consumer trust is formed in social commerce environments through two primary drivers: influencer credibility and algorithmic transparency. As social commerce increasingly shapes online purchasing behavior, understanding the psychological mechanisms behind trust becomes essential for digital marketers, platforms, and businesses. Using a quantitative approach with 412 respondents from active social commerce users, the findings reveal that influencer credibility—comprising expertise, authenticity, and social attractiveness—significantly enhances consumer trust and purchase intention. Furthermore, algorithmic transparency, including clarity of recommendation logic and perceived fairness of content distribution, moderates the relationship between influencer credibility and trust formation. The results underscore the importance of transparent platform practices and credible influencer partnerships in improving consumer confidence and reducing perceived risk. This research contributes to the growing literature on digital trust-building while offering practical insights for social commerce platforms to design more ethical, transparent, and user-centered recommendation ecosystems.
Copyright (c) 2025 Aarav R. Sharma (Author) https://creativecommons.org/licenses/by/4.0
The Role of AI-Driven HR Analytics in Enhancing Employee Performance and Decision-Making in Retail Industries
AI-driven HR analytics is reshaping how retail companies understand workforce dynamics, optimize performance, and strengthen strategic decision-making. This study examines the extent to which AI-powered analytical tools support employee performance improvement and managerial decision quality within retail industries. Using a quantitative approach, the research analyzes the relationship between predictive HR analytics, performance monitoring systems, and data-driven HR decision processes. Findings indicate that AI-driven HR analytics significantly enhances the accuracy of performance evaluations, enables proactive identification of skill gaps, and supports more effective workforce planning. Moreover, AI-supported insights help managers make faster and more precise decisions regarding staffing, training, and employee development initiatives. The study concludes that integrating AI-based HR analytics provides substantial value for retail organizations aiming to strengthen competitiveness through improved human resource management practices.
Copyright (c) 2025 Atsuko S. Inagawa (Author) https://creativecommons.org/licenses/by/4.0
Effective Production Planning and Scheduling: Literature Review
This study investigates the integration of production planning and scheduling by leveraging advanced technologies such as machine learning, data analytics, and Industry 4.0 innovations to enhance operational efficiency and responsiveness in manufacturing. Employing a mixed-method approach, this research combines quantitative analysis of empirical data with qualitative insights from industry case studies. The study evaluates the effectiveness of advanced planning and scheduling (APS) systems through real-world data and stakeholder interviews, focusing on industries implementing or implementing Industry 4.0 technologies. The findings demonstrate that integrating production planning and scheduling significantly improves resource utilization, reduces lead times, and enhances adaptability to dynamic manufacturing environments. Machine learning and data analytics provide potent predictive and adaptive decision-making tools, while Industry 4.0 technologies enable real-time monitoring and control. These results confirm the hypothesis that advanced APS systems outperform traditional methods in managing variability and uncertainty, aligning with existing theories and expanding on previous research. This study contributes valuable insights into the scientific understanding and practical application of advanced production planning and scheduling techniques. The research highlights the transformative potential of integrating machine learning, data analytics, and Industry 4.0 technologies, offering a comprehensive framework for manufacturers. Despite its limitations, the study provides a foundation for future research to explore broader contexts and long-term impacts, guiding further enhancements in manufacturing efficiency and competitiveness.
Advanced Planning and Scheduling Systems
Copyright (c) 2024 Duta Mustajab (Author) https://creativecommons.org/licenses/by/4.0
Global Supply Chains and Economic Interdependencies: A Literature Study
This study investigates the influence of global supply chain configuration on economic dependence in an increasingly globally connected world. This study uses a qualitative research design with a literature analysis method to combine insights from supply chain management, international economics, and resilience studies. The findings of this study show that integrating digital technology in supply chains increases resilience. However, there are still challenges in managing the impact of supply chain disruptions on regional and global economic dependencies. The implications of this research include recommendations for developing sustainable supply chains, adjusting trade policies, and improving resilience strategies in the face of supply chain disruptions. This research contributes by bringing together theory and practical application to understanding how supply chain configuration affects economic outcomes in the era of globalization.
Copyright (c) 2024 Andri Irawan (Author) https://creativecommons.org/licenses/by/4.0
Public Sector Innovations and Economic Stability: A Literature Review
This literature review investigates the relationship between public sector innovations and economic stability, focusing on initiatives in public financial management, digital governance, and policy innovations. Utilizing a qualitative research design, it synthesizes insights from existing scholarly works to identify key innovations such as performance-based budgeting, accrual accounting, and e-government, which enhance efficiency, transparency, and accountability in governance. The findings reveal that these innovations significantly contribute to economic stability by optimizing resource allocation, reducing fiscal risks, and fostering sustainable growth. However, implementing such innovations faces challenges, including bureaucratic resistance, political constraints, and organizational inertia. Overcoming these obstacles requires proactive strategies such as capacity building, fostering collaboration, and incentivizing innovation within the public sector. The discussion emphasizes the importance of aligning innovation strategies with broader economic goals, leveraging evidence-based decision-making, and fostering public-private partnerships to enhance the effectiveness of innovations. The implications suggest that governments must adopt a strategic, coordinated approach to fully leverage public sector innovations for long-term economic stability and societal advancement, thereby ensuring resilience and prosperity.
Copyright (c) 2024 Muh Yamin, Yaya Sonjaya, Entis Sutisna (Author) https://creativecommons.org/licenses/by/4.0
Customer Service Improvement Strategies in Operations Management
This study aims to explore and identify effective customer service improvement strategies within the framework of operations management, focusing on the integration of advanced technologies, comprehensive employee training, multi-channel service delivery, and the use of customer feedback. A mixed-methods approach was employed, combining quantitative surveys and qualitative interviews. The sample included 200 customer service managers and frontline employees from various industries. Data were analyzed using descriptive and inferential statistics for the quantitative data and thematic analysis for the qualitative data. The study reveals that integrating AI and CRM systems significantly enhances service efficiency and customer satisfaction. Comprehensive employee training programs are crucial for leveraging technological advancements and meeting evolving customer expectations. Effective multi-channel service delivery requires integrated platforms and trained employees to provide consistent customer experiences. Actively seeking and using customer feedback for strategic planning fosters trust and loyalty. Aligning customer service initiatives with overall business goals ensures that these efforts support broader strategic objectives, driving organizational success. The findings provide a robust framework for businesses to enhance their customer service operations. Companies can achieve superior customer satisfaction and operational efficiency by adopting a holistic approach integrating technology, training, multi-channel service, and customer feedback. The study’s comprehensive approach offers valuable insights for academic research and practical application in customer service management.
Copyright (c) 2024 Abdul Haris (Author) https://creativecommons.org/licenses/by/4.0
Application of Monetary Economics in Shaping Financial Market Dynamics
This study examines the application of monetary economics in shaping financial market dynamics. It investigates the relationship between economic policy decisions and financial market behavior, focusing on factors such as interest rates, inflation expectations, and central bank communication. The research design incorporates a comprehensive literature review to analyze existing theories and empirical evidence. Findings reveal the significant influence of monetary policy on market sentiment, risk perceptions, and asset prices, with implications for policymakers, investors, and market participants. The study discusses the concept of the "Greenspan Put" and emphasizes the importance of clear communication and transparency from central banks to mitigate uncertainty and volatility in financial markets. The implications of the research underscore the need for policymakers to consider broader market dynamics and potential unintended consequences when formulating monetary policy. A nuanced understanding of the relationship between monetary policy and financial market dynamics is crucial for promoting market stability and sustainable economic growth.
Copyright (c) 2024 Imran Tajuddin, Tria Haryuni Dammar (Author) https://creativecommons.org/licenses/by/4.0
Analysis of Fiscal Policy and Financial Sustainability in Improving the Country's Economic Stability
This study aims to comprehensively analyze the role of fiscal policy and financial sustainability in enhancing economic stability, particularly in developing nations facing budgetary constraints and economic uncertainty. The research seeks to identify key components of fiscal sustainability and highlight the importance of proactive fiscal planning, institutional reforms, and evidence-based strategies to foster resilience and mitigate economic vulnerabilities. This research adopts a qualitative systematic literature review (SLR) approach to synthesize findings from relevant empirical and theoretical studies published after 2018. The study develops a multidimensional framework for understanding the interaction between fiscal policies and financial sustainability by examining a broad range of scholarly articles, reports, and policy papers. The analysis focuses on key fiscal mechanisms, including countercyclical measures, automatic stabilizers, and governance frameworks. The findings reveal that fiscal discipline, efficient taxation, and responsible debt management are essential to financial sustainability. Proactive budgetary policies, such as automatic stabilizers and counter-cyclical spending, can help stabilize economies during crises. However, the study identifies significant challenges in developing nations, including limited fiscal capacity, weak institutional frameworks, and reliance on external debt. The research emphasizes the need for institutional reforms to strengthen fiscal transparency, enhance public financial management, and foster accountability to build public trust and investor confidence. This study contributes to fiscal policy literature by presenting a holistic framework integrating budgetary sustainability and economic resilience. The practical recommendations highlight the importance of equitable tax policies, strategic public spending, and institutional capacity-building to support sustainable economic growth and long-term financial stability. Future research is recommended to validate these findings further through empirical case studies across different economic contexts.
Copyright (c) 2024 Muslim Muslim, Muh. Fadhel G Bata Ilyas, Amar Sani (Author) https://creativecommons.org/licenses/by/4.0
Audit Manajemen Sebagai Kontrol Terhadap Efektivitas Fungsi Sumber Daya Manusia (Studi Pada PT. Bumi Sarana Beton)
Penelitian ini bertujuan untuk menganalisis implementasi audit manajemen dalam menilai fungsi sumberdaya manusia (SDM) pada PT. Bumi Sarana Beton. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Informan dalam penelitian ini adalah top management team perusahaan yang memiliki relevansi dengan fokus analisis. Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode observasi, wawancara dan dokumentasi. Penelitian ini menggunakan data primer yang diperoleh secara langsung dari informan. Hasil penelitian menunjukkan bahwa diantara sepuluh fungsi SDM yang dianalisis terdapat delapan fungsi SDM sudah berjalan efektif yaitu, rekrutmen, pelatihan dan pengembangan karyawan, perencanaan dan pengembangan karir, penilaian kinerja karyawan, kompensasi dan balas jasa, hubungan ketenagakerjaan, keselamatan dan kesehatan kerja karyawan, dan kreativitas karyawan. Sedangkan dua fungsi SDM yang belum dilakukan secara efektif oleh perusahaan yaitu perencanaan sumber daya manusia dan seleksi dan penempatan sumber daya manusia. Penelitian ini berkontribusi terhadap pentingnya perusahaan dalam melakukan pengelolaan fungsi SDM dalam mendukung jalannya aktivitas bisnis. Penelitian ini juga memberikan tambahan wawasan literatur tentang pengembangan penelitian yang memfokuskan analisis pada pengelolan SDM pada perusahaan.
Copyright (c) 2024 Fitria Ananda, Idil Rakhmat Susanto , Ainun Arizah (Author) https://creativecommons.org/licenses/by/4.0
Analisis Lingkungan Kerja Dan Kompensasi Melalui Motivasi Kerja Terhadap Kinerja Kepolisian Daerah Sulawesi Selatan
Kepolisian merupakan salah satu pilar utama dalam menjaga keamanan dan ketertiban masyarakat. Dengan keberadaannya, kepolisian dapat melakukan tindakan preventif dan penindakan terhadap berbagai tindak kejahatan yang dapat mengancam stabilitas sosial dan keamanan negara. Pelaksanaan fungsi peran anggota kepolisian, maka salah satu faktor dalam menilai anggota kepolisian penanganan perkerjaannya adalah terletak dari kinerja kerjanya. Kinerja anggota kepolisian berperan penting dalam menjaga keamanan dan ketertiban masyarakat serta menegakkan hukum. Riset ini bertujuan guna mengetahui dan menganalisis bagaimana dampak lingkungan kerja dan kompensasi dalam meningkatkan kinerja anggota kepolisian melalui motivasi kerja dalam penanganan kasus tindak pidana umum pada polisi daerah di Sulawesi Selatan. Penelitian ini menggunakan metode kuantitatif, yakni metode penelitian yang berlandaskan pada filsafat positivism. Dimana teknik pengumpulan data melalui pengedaran kuesioner, dengan menentukan sampel yakni anggota kepolisian yang ditentukan sejumlah 94 respondent, dengan teknik analisis data memakai analisis path. Dari hasil uji jalur diperoleh temuan bahwa lingkungan kerja berdampak nyata pada motivasi kerja. Kompensasi berdampak nyata pada motivasi kerja. Lingkungan kerja dan kompensasi berdampak nyata pada kinerja anggota Kepolisian. Kemudian motivasi kerja berdampak nyata pada kinerja. Kemudian temuan uji mediasi antara dampak lingkungan kerja dan kompensasi pada kinerja anggota kepolisian melalui motivasi kerja maka dapat dinyatakan bahwa motivasi kerja bisa memediasi dampak lingkungan kerja dan kompensasi pada kinerja anggota polisi Daerah Sulsel.
motivasi kerja dan kinerja anggota kepolisian
Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
Service Quality and Facilities on Satisfcation Through Individual Emotional for Bpjs Participants in Sinjai District
This research aims to analyze product innovation and marketing strategies implemented by Bundang's Sweet and Sour Candy MSMEs to increase competitiveness in the market. The research method used is descriptive qualitative with data collection through interviews, observation and documentation studies. The research results show that product innovation, such as the development of more attractive flavor variants and packaging, contributes significantly to increasing consumer interest. On the other hand, digital-based marketing strategies through social media and marketplaces have also succeeded in expanding market reach. With a combination of product innovation and effective marketing, these MSMEs are able to compete with similar products and increase market share. This research recommends strengthening the synergy between product innovation and marketing as the key to success in facing increasingly fierce competition
Copyright (c) 2024 Umar Syarifuddin, Harlina Liong (Author) https://creativecommons.org/licenses/by/4.0
Integrasi Nilai Budaya Bugis Sipakatu, Sipakalebbi’, Sipakainge’ Dalam Kode Etik Akuntan
Penelitian ini berusaha mengintegrasikan nilai budaya bugis yakni Sipakatu, Sipakalebbi’, dan Sipakainge’ ke dalam prinsip etika profesi akuntan. Perilaku akuntan turut mempengaruhi kualitas laporan keuangan sehingga dengan adanya nilai budaya bugis dalam diri seorang Akuntan dapat mengarahkannya untuk menjunjung kode etik profesi. Penelitian ini menggunakan metode Literatur Review dengan mengkaji artikel yang sesuai dengan tujuan penelitian ini. Jumlah artikel yang direview sebanyak 20 artikel, diambil melalui Platform Google Schooler. Dalam profesi akuntan, saling memanusiakan, menghormati dan menghargai sesama anggota penting untuk menciptakan lingkungan kerja yang harmonis dan produktif. Pujian atas prestasi dapat meningkatkan motivasi dan kinerja akuntan, serta mendorong mereka untuk meningkatkan kualitas pekerjaannya. Sementara, saling mengingatkan memastikan akuntabilitas dan kepatuhan terhadap standar etika yang berlaku. Oleh karena itu, nilai budaya bugis Sipakatu, Sipakalebbi’, dan Sipakainge’ dapat diintegrasikan dalam kode etik profesi akuntan sehingga diperlukan adanya internalisasi nilai budaya ini ke dalam diri setiap akuntan.
Copyright (c) 2024 Wina Ayudia Akbar, Febrina Nur Ramadhani, Lukman Dahlan (Author) https://creativecommons.org/licenses/by/4.0
Pengaruh Electronic Word Of Mouth Dan Kualitas Pelayanan Terhadap Keputusan Berkunjung (Studi Kasus Pada Wisatawan Agro Edu Park Mabda Islam Sukabumi)
Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan kualitas pelayanan terhadap keputusan berkunjung (studi kasus pada wisatawan Agro Edu Park Mabda Islam Sukabumi). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode survei dan data primer, yaitu data berupa kuisioner yang diberikan langsung kepada responden untuk diisi dan dikembalikan lagi kepada peneliti. Populasi yang digunakan dalam penelitian ini yaitu wisatawan Agro Edu Park Mabda Islam Sukabumi sebanyak 99, dengan sampel sebanyak 99. berdasarkan hasil uji t menunjukan bahwa variabel electronic word of mouth (X1) berpengaruh positif signifikan terhadap keputusan berkunjung (Y) dengan nilai signifikasi adalah 0,000<0,05 dan nilai t-statistic (thitung) > ttabel. (4,120>1,984) sehingga Ha diterima.sedangkan variabel kualitas pelayanan (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) dengan nilai signifikasi adalah 0,000<0,05 dan nilai t-statistic (thitung) > ttabel. (4,818>1,984) sehingga Ha diterima. Berdasarkan hasil dari uji f menunjukan bahwa variabel electronic word of mouth (X1) dan kualitas pelayanan (X2) secara simultan dan signifikan memiliki pengaruh terhadap keputusan berkunjung (Y) dengan nilai prob sebesar 0,000<0,05. Dan Fhitung > Ftabel atau (61,161 > 3,091) sehingga Ha diterima.
Copyright (c) 2024 Amri May Maulana Sidik, Evi Lutfia (Author) https://creativecommons.org/licenses/by/4.0
Pengaruh Kepemimpinan Transformasional, Kepuasan Gaji dan Komitmen Organisasi terhadap Turnover Intention
Pengaruh Kepemimpinan Transformasional, Kepuasan Gaji dan Komitmen Organisasi Terhadap Turnover Intention (Studi Pada Karyawan Pt. Berau Coal)” Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional, kepuasan gaji dan komitmen organisasi terhadap turnover intention pada karyawan PT. Berau Coal. Dalam penelitian ini sampel berjumlah 96 responden yang dipilih menggunakan metode purposive sampling. Penelitian ini termasuk dalam penelitian kuantitatif. Analisis data menggunakan regresi berganda dengan menggunakan software IBM SPSS 19. Berdasarkan analisis yang telah dilakukan diperoleh hasil bahwa variabel kepemimpinan transformasional, kepuasan gaji dan komitmen organisasi berpengaruh negatif sigfikan terhadap turnover intention.
Copyright (c) 2024 Jenita Sumari, Marlina Malino (Author) https://creativecommons.org/licenses/by/4.0
Strategi Implementasi Teknologi Informasi Manajemen Untuk Kesuksesan Bisnis
Bisnis yang semakin berkembang di era globalisasi membutuhkan inovasi untuk bertahan. Berbagai bentuk bisnis, baik resmi maupun informal membutuhkan teknologi informasi untuk kesuksesan dalam usahanya. Tujuan penelitian ini yaitu mengidentifikasi kriteria pemilihan teknologi informasi yang tepat serta faktor-faktor penghambat dalam implementasi teknologi informasi dan strategi implementasi yang tepat. Metode yang digunakan dalam penelitian ini yaitu penelitian deskriptif. Hasil dari penelitian ini menyatakan bahwa penerapan strategi implementasi yang tepat dapat membantu bisnis untuk mencapai kesuksesan.
Copyright (c) 2024 Jeffry Lim (Author) https://creativecommons.org/licenses/by/4.0
Analisis Dampak Penggunaan Teknologi Augmented Reality dalam Pemasaran Digital IKEA terhadap Consumer Engagement
Dalam era digital ini, perusahaan perlu mengembangkan strategi pemasaran yang menarik perhatian dan meningkatkan keterlibatan pelanggan. Perkembangan pemasaran digital telah mengubah cara bisnis menggunakan teknologi baru untuk menjangkau pembeli potensial. Tujuan dari penelitian ini adalah untuk menganalisis dampak penggunaan teknologi AR dalam pemasaran digital IKEA terhadap consumer engagement. Metode penelitian yang digunakan dalam penelitian adalah metode penelitian kualitatif. Penelitian kualitatif menggunakan pendekatan deskriptif, dimana data disimpulkan dalam bentuk kata-kata. Teknik pengumpulan data dilakukan dengan pengumpulan data sekunder. Hasil penelitian menunjukkan bahwa implementasi AR oleh IKEA, khususnya melalui aplikasi IKEA Place, memiliki dampak signifikan terhadap keterlibatan konsumen. Aplikasi ini memungkinkan pelanggan untuk memvisualisasikan furnitur dalam lingkungan rumah mereka secara virtual sebelum melakukan pembelian, yang meningkatkan kepercayaan diri dan kepuasan dalam pengambilan keputusan. Temuan utama menunjukkan bahwa teknologi AR tidak hanya meningkatkan keterlibatan konsumen tetapi juga memperkuat posisi merek di pasar, memberikan pengalaman belanja yang lebih interaktif dan personal.
Copyright (c) 2024 Joenes Anderson, Kenny, Renalbi, Cindy Chou (Author) https://creativecommons.org/licenses/by/4.0
Sosial Media Marketing dan Pengaruhnya Terhadap Minat Beli Konsumen (Studi pada Instagram)
Penelitian ini bertujuan untuk mendeskripsikan keterbukaan, partisipasi, percakapan, komunitas, saling terhubung terhadap minat beli pada instagram. Jenis penelitian kuantitatif. Pengumpulan data dalam penelitian ini menggunakan google form berisi 20 pertanyaan dan dibagikan kepada 100 responden yang telah melakukan pembelian di media sosial. Hasil analisis pengaruh keterbukaan, partisipasi, percakapan, komunitas, saling terhubung terhadap minat beli pada instagram adalah sebagai berikut: (a) keterbukaan berpengaruh positif dan signifikan terhadap minat beli pada Instagram, (b) partisipasi berpengaruh positif dan signifikan terhadap minat beli pada instagram, (c) percakapan berpengaruh positif dan signifikan terhadap minat beli pada instagram, (d) komunitas berpengaruh positif dan signifikan terhadap minat beli pada instagram, (e) saling terhubung berpengaruh positif dan signifikan terhadap minat beli pada instagram.
Copyright (c) 2024 Suraidah Sarbia (Author) https://creativecommons.org/licenses/by/4.0
Pengaruh Harga dan Promosi Terhadap Minat Beli Pada Toko Sentra Tani Makassar
Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh harga dan promosi terhadap minat beli konsumen pada Toko Sentra Tani. Metode penelitian ini menggunakan Teknik analisis data yang dilakukan untuk menganalisis dan menginterpretasikan data yang telah diperoleh untuk kemudian diberikan simpulan. Sebagaimana tujuan penelitian ini, yaitu untuk mengetahui pengaruh harga dan promosi terhadap minat beli, maka alat analisis yang digunakan adalah analisis regresi linear berganda. Selanjutnya untuk mengetahui serta membuktikan pengaruh signifikansi masing-masing variabel independen terhadap variabel dependen secara parsial, maka digunakan uji-t, sedangkan untuk mengetahui pengaruh signifikansi variabel independen terhadap variabel dependen secara simultan, maka digunakan uji-F. Hal ini menunjukkan bahwa sebesar 66,10% minat beli pada Toko Sentra Tani dipengaruhi oleh variasi kedua variabel independen, yaitu harga (X1) dan promosi (X2). 3) Pengujian Hipotesis dengan pengujian serempak (Uji F) sehingga dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan antara harga dengan minat beli pada Toko Sentra Tani. dan terdapat pengaruh positif dan signifikan antara promosi dengan minat beli pada Toko Sentra Tani
Copyright (c) 2024 Saharuddin Saharuddin, Amar Sani, Solihin Mattalatta, Sofyan Hamid (Author) https://creativecommons.org/licenses/by/4.0
Determinan Display, Kualitas dan Citra Merek rerhadap Pembelian Produk Malaysia
Permasalahan ini Kurangnya tindakan koreksi maupun pengawasan dari atasan untuk pegawainnya, Adanya pegawai yang datang terlambat pada saat apel pagi dan langsung pulang, dan ada yang tidak hadir pada saat apel pagi namun tetap datang untuk kerja, Kurangnya kewaspadaan pada tanggung jawab masing-masing pegawai, Adanya perbedaan pendapat antara pegawai yang satu dengan yang lainnya, Adanya miskomunikasi antara pegawai yang satu dengan yang lainnya. Penelitian ini yaitu bertujuan untuk mengetahui pengawasan, konflik kerja, disiplin kerja pegawai dan untuk mengetahui seberapa besar pengaruh pengawasan dan konflik kerja terhadap konflik kerja pegawai pada Dinas Sosial Kota Bima. Dalam penelitian ini metode yang digunakan adalah metode asosiatif. Dari hasil penelitian menunjukan bahwa pengawasan berpengaruh dan signifikan terhadap disiplin kerja pegawai, konflik kerja berpengaruh dan signifikan terhadap disiplin kerja pegawai, secara simultan pengawasan dan konflik kerja secara bersama sama berpengaruh signifikan terhadap disiplin kerja pegawai pada Dinas Sosial Kota Bima
Copyright (c) 2023 Erick Karunia, Amar Sani (Author) https://creativecommons.org/licenses/by/4.0
Pengaruh Pengawasan Dan Konflik Kerja Terhadap Disiplin Kerja Pegawai Pada Dinas Sosial Kota Bima
Permasalahan ini Kurangnya tindakan koreksi maupun pengawasan dari atasan untuk pegawainnya, Adanya pegawai yang datang terlambat pada saat apel pagi dan langsung pulang, dan ada yang tidak hadir pada saat apel pagi namun tetap datang untuk kerja, Kurangnya kewaspadaan pada tanggung jawab masing-masing pegawai, Adanya perbedaan pendapat antara pegawai yang satu dengan yang lainnya, Adanya miskomunikasi antara pegawai yang satu dengan yang lainnya. Penelitian ini yaitu bertujuan untuk mengetahui pengawasan, konflik kerja, disiplin kerja pegawai dan untuk mengetahui seberapa besar pengaruh pengawasan dan konflik kerja terhadap konflik kerja pegawai pada Dinas Sosial Kota Bima. Dalam penelitian ini metode yang digunakan adalah metode asosiatif. Dari hasil penelitian menunjukan bahwa pengawasan berpengaruh dan signifikan terhadap disiplin kerja pegawai, konflik kerja berpengaruh dan signifikan terhadap disiplin kerja pegawai, secara simultan pengawasan dan konflik kerja secara bersama sama berpengaruh signifikan terhadap disiplin kerja pegawai pada Dinas Sosial Kota Bima.
Copyright (c) 2023 Vifada Management And Social Sciences https://creativecommons.org/licenses/by/4.0
Pengaruh Kepemimpinan Transformasional terhadap Employee Engagement Karyawan
Penelitian ini meneliti permasalahan: 1) Kurangnya kepemimpinan transformasional dilihat dari masih kurang teliti karyawan dalam menjalankan tugas terkait. 2) Employee engagement masih kurang terlihat dari kurangnya kesungguhan dalam melaksanakan tugas. 3) Kurangnya dedikasi terlihat dari keseriusan dalam menjalankan tugas terkait. Tujuan penelitian ini adalah Untuk mengetahui pengaruh positif dan signifikan kepemimpinan transformasional terhadap employee engagement pada karyawan Bandara Udara Sultan M Salahuddin Bima. Metode penelitian yang digunakan adalah kuantitatif. Dari hasil regresi linear sederhana maka diperoleh nilai constan sebesar 0,466. Hasil uji koefisien korelasi (R) sebesar 0,946. Dan uji statistik secara parsial (uji t) X didapati t-hitung>t-tabel, nilai t-hitung 24,049>t-tabel 1,66724 dan sig sebesar 0,000<0,05 berarti, h1 diterima disimpulkan bahwa terdapat pengaruh positif dan signifikan antara kepemimpinan transformasional terhadap employee engagement.
Pengaruh Budaya Organisasi Dan Pengembangan Karir Terhadap Prestasi Kerja Pegawai Pada Dinas PUPR Kabupaten Bima
Penelitian ini meneliti masalah : 1) masih adanya pegawai sering datang terlambat masuk kerja. 2) masih adanya pegawai tidak memakai seragam yang sudah ditetapkan. 3) masih ada pegawai belum puas terhadap pekerjaan yang dilakukan. 4) adanya pegawai yang belum memiliki kualitas kerja meliputi ketepatan dan ketelitian pegawai dalam melaksanakan pekerjaannya. Tujuan penelitian untuk mengetahui adakah pengaruh positif dan signifikan budaya organisasi dan pengembangan karir terhadap prestasi pegawai pada Dinas PUPR Kabupaten Bima. Metode penelitian yaitu kuantitatif. Hasil penelitian analisis persamaan regresi berganda = ý = 46.003 + 0,293 (χ1) + 0,285 (χ2). Dan uji statistik secara parsial χ1 didapati t-hit> t-tabel atau 2.179 > 1.997 sig sebesar 0,033 < 0,05. Berarti h1 diterima, disimpulkan terdapat pengaruh positif dan sig budaya organisasi terhadap prestasi kerja . Untuk χ2 = t-hit< t-tab atau –0,562 < 1.997 dan sig sebesar 0,123 > 0,05 berarti h2 ditolak, berarti tidak terdapat pengaruh positif dan signifikan pengembangan karir terhadap prestasi kerja. Untuk uji f secara simultan f hitung < f tabel = 2,384 < 3,13 dan nilai sig yaitu 0,100 > 0,05 sehingga hipotesis h3 ditolak, disimpulkan budaya organisasi dan pengembangan karir tidak berpengaruh positif dan signifikan terhadap prestasi kerja pegawai pada Dinas PUPR Kabupaten Bima.