Service Quality and Facilities on Satisfcation Through Individual Emotional for Bpjs Participants in Sinjai District
DOI:
https://doi.org/10.70184/13969058Keywords:
product innovation, marketing strategy, competitivenessAbstract
This research aims to analyze product innovation and marketing strategies implemented by Bundang's Sweet and Sour Candy MSMEs to increase competitiveness in the market. The research method used is descriptive qualitative with data collection through interviews, observation and documentation studies. The research results show that product innovation, such as the development of more attractive flavor variants and packaging, contributes significantly to increasing consumer interest. On the other hand, digital-based marketing strategies through social media and marketplaces have also succeeded in expanding market reach. With a combination of product innovation and effective marketing, these MSMEs are able to compete with similar products and increase market share. This research recommends strengthening the synergy between product innovation and marketing as the key to success in facing increasingly fierce competition
Downloads
References
Anggraeni, FA (2022). Enthusiasm of MSME Entrepreneurship Towards Online Business During the Pandemic. Journal of Economics, Business and Accounting , 2 (1), 65–72. https://doi.org/10.55606/jebaku.v2i1.119
Arasy. (2015). In Tri Tunggal Village, Babat District, Lamongan. Proceedings of the National Seminar on Business and Economics , 64–68.
Arifen, SR, Purwanty, VD, & Suci, DA (2019). Marketing Strategy Analysis to Increase the Competitiveness of MSMEs. Journal of Business Administration , 29 (1), 59–66.
Darmalaksana, W. (2020). Qualitative Research Methods of Literature Study and Field Study. Pre-Print Digital Library UIN Sunan Gunung Djati Bandung , 1–6.
Herlinda, D., Wulandari, P., Alayda Marta, T., Riofita, H., & Islam Negeri Sultan Syarif Kasim, U. (2023). Product Innovation and Consumer Attraction: A Case Study in the Marketing Industry. Journal of Economics, Management and Business , 1 (2), 211–221. https://doi.org/10.62017/jemb
Israwati, Hermansyah, T. Irawan, Fajrig Arsyelan, & Avid Opel Alexander. (2023). Application of Marketing Strategy, Creative Product Innovation and Market Orientation to Improve Marketing Performance of MSMEs Tekat Tiga Dara. Ibnu Sina Service Journal , 2 (1), 72–76. https://doi.org/10.36352/j-pis.v2i1.510
Magister, P., Expertise, B., Engineering, M., Industry, JT, & Industry, FT (2016). FOR STRENGTHENING REGIONAL INNOVATION SYSTEM (SIDa) OF MARITIME INDUSTRY SECTOR SME OF FOLK SHIP IN .
Ompusunggu, DP, & Triani, Y. (2023). E-Commerce Technology Transformation as an Effort to Increase the Competitiveness of MSMEs in Palangka Raya City: Driving and Inhibiting Factors of Adoption. Bintang Management Journal , 1 (2), 114–122.
Parengkuan, AA, Kadang, J., & Sastrawan, E. (2023). Expanding Market Reach in Increasing Sales Volume at Casa Coffee & Space. Indonesian Journal of Multidisciplinary on Social and Technology , 1 (1), 42–49. https://doi.org/10.31004/ijmst.v1i1.112
Suyanto, UY, & Purwanti, I. (2020). Development of a Model to Increase the Competitiveness of MSMEs Based on E-Commerce (Study on MSMEs in Lamongan Regency). Jesya (Journal of Economics & Sharia Economics) , 4 (1), 189–198. https://doi.org/10.36778/jesya.v4i1.299
Tarmizi, A. (2018). MSME Marketing Strategy: Literature Review. Journal of Management and Business Research (JRMB) Faculty of Economics UNIAT , 3 (2), 191–198. http://jrmb.ejournal-feuniat.net/index.php/JRMB
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Umar Syarifuddin, Harlina Liong (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
