Focus & Scopes

✍️ Focus

Vifada Management and Digital Business is a peer-reviewed academic journal that publishes high-quality research in the fields of management and digital business, with a strong emphasis on innovation, technology adoption, and organizational transformation in the digital era.

The journal aims to bridge theoretical advancement and practical application by promoting interdisciplinary research that integrates management science, digital technology, and business strategy in both emerging and global contexts.

✍️ Scope

1. Strategic Management and Business Transformation

  • Digital transformation strategy
  • Business model innovation
  • Competitive strategy in digital ecosystems
  • Corporate sustainability and ESG in digital business

2. Human Resource Management and Digital Workforce

  • Digital HRM and HRIS
  • Talent management in the digital era
  • Employee engagement and performance analytics
  • Leadership in technology-driven organizations

3. Marketing and Consumer Behavior in Digital Context

  • Digital marketing and social media strategy
  • E-commerce and customer experience
  • Consumer behavior in online platforms
  • Branding in the digital environment

4. Entrepreneurship and Innovation

  • Digital entrepreneurship and startups
  • Innovation management
  • Technology-based SMEs (UMKM digitalisasi)
  • Fintech and platform-based business models

5. Operations and Technology Management

  • Supply chain management in the digital era
  • Industry 4.0 and smart manufacturing
  • Artificial Intelligence and business analytics
  • Decision support systems and big data

6. Financial Management and Digital Finance

  • Financial technology (FinTech)
  • Digital payment systems
  • Investment and financial decision-making using analytics
  • Corporate finance in digital business environments

7. Information Systems and Digital Business

  • Management information systems
  • E-business and digital platforms
  • Cybersecurity and data governance
  • IT governance and digital strategy alignment

8. Public Sector and Policy in Digital Economy

  • Digital governance and e-government
  • Policy and regulation in digital business
  • Digital economy development
  • Smart city and public service innovation

Vifada Management and Digital Business requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. Vifada Management and Digital Business expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions. Vifada Management and Digital Business explores the application of marketing principles and practices within academic, commercial, industrial, public sector, and non-governmental organizational settings.

The Vifada Management and Digital Business features:
  • Basic and applied research that reflects current human resource management theory, methodology, and practice.
  • A summary for human resources practitioners and a structured abstract accompanying each article.