Focus & Scopes
F
Focus
Core Academic Orientation
Vifada Management and Digital Business is a peer-reviewed academic journal dedicated to publishing high-quality theoretical, conceptual, and empirical research in the fields of management and digital business. The journal places particular emphasis on innovation, digital technology adoption, organizational transformation, and emerging business practices within an increasingly interconnected and technology-driven economy.
The journal seeks to bridge the advancement of management theory with practical business applications by providing a scholarly platform for interdisciplinary research integrating management science, digital technologies, information systems, economics, entrepreneurship, organizational studies, and strategic business development.
Particular attention is given to research that explains how organizations, entrepreneurs, institutions, and public-sector entities respond to technological disruption, develop digital capabilities, improve organizational performance, and create sustainable value in emerging and global business environments.
Scope
The journal welcomes original and innovative manuscripts addressing, but not limited to, the following thematic areas:
01
Strategic Management & Business Transformation
- Digital transformation strategy
- Business model innovation
- Competitive strategy in digital ecosystems
- Strategic agility and organizational resilience
- Corporate sustainability and ESG in digital business
02
Human Resource Management & Digital Workforce
- Digital HRM and Human Resource Information Systems (HRIS)
- Digital competence and workforce transformation
- Talent management in the digital era
- Employee engagement and performance analytics
- Leadership in technology-driven organizations
03
Marketing & Consumer Behavior in Digital Context
- Digital marketing and social media strategy
- E-commerce and omnichannel marketing
- Digital customer experience and engagement
- Consumer behavior on online platforms
- Digital branding and brand loyalty
04
Entrepreneurship & Innovation
- Digital entrepreneurship and startups
- Innovation and technology management
- Digital transformation of SMEs and MSMEs
- Entrepreneurial orientation and business growth
- Platform-based and technology-driven business models
05
Operations & Technology Management
- Digital supply chain management
- Industry 4.0 and smart manufacturing
- Artificial Intelligence in business
- Business intelligence and analytics
- Decision support systems and big data
06
Financial Management & Digital Finance
- Financial technology (FinTech)
- Digital payment systems
- Financial inclusion and digital finance
- Investment and analytics-based financial decisions
- Corporate finance in digital business environments
07
Information Systems & Digital Business
- Management information systems
- E-business and digital platforms
- Enterprise systems and digital integration
- Cybersecurity and data governance
- IT governance and digital strategy alignment
08
Public Sector & Policy in the Digital Economy
- Digital governance and e-government
- Digital economy policy and regulation
- Public-sector digital transformation
- Smart city management
- Digital public service innovation
Manuscript Priorities
Vifada Management and Digital Business welcomes conceptual and empirical manuscripts that demonstrate clear theoretical contributions, methodological rigor, and meaningful implications for management and digital business research.
Quantitative, qualitative, mixed-method, experimental, quasi-experimental, longitudinal, panel-data, bibliometric, systematic review, and other rigorous research designs are welcomed when they are appropriate to the research question and transparently reported.
Methodological Transparency Research procedures, sampling, measurement, and analytical techniques should be clearly reported.
Theoretical Contribution Manuscripts should clarify how findings extend, refine, test, or challenge existing knowledge.
Practical Relevance Studies should provide meaningful implications for organizations, managers, entrepreneurs, policymakers, or digital ecosystems.
Digital & Managerial Relevance Priority is given to research addressing contemporary management challenges and technology-enabled business transformation.
Research Quality Expectations
Submitted manuscripts are expected to demonstrate a research design appropriate to the stated research problem and a high standard of methodological transparency. Authors should provide sufficient information to allow readers to understand and critically evaluate the research process and findings.
- Research questions and objectives should be clearly defined and grounded in relevant literature.
- The selected methodology and analytical approach should be appropriate to the research problem and study design.
- Measures, instruments, sampling procedures, and data-analysis techniques should be adequately explained.
- Conclusions should be directly supported by the evidence presented in the manuscript.
- Authors are encouraged to discuss theoretical contributions, managerial implications, limitations, and future research directions.
- Tables, figures, models, and supplementary materials should be used where appropriate to improve clarity and scholarly communication.
The Journal Particularly Welcomes
✓ Research addressing emerging issues in management and digital business
✓ Comparative and cross-country studies
✓ Longitudinal and multi-source empirical research
✓ Technology adoption and digital transformation research
✓ Research integrating management theory with digital technologies
✓ Studies involving SMEs, corporations, startups, and public institutions
✓ Systematic literature reviews and bibliometric studies with clear scholarly contributions
✓ Research providing actionable managerial and policy implications
Who Should Submit?
The journal encourages submissions from academics, researchers, postgraduate students, business professionals, entrepreneurs, policymakers, consultants, and practitioners whose work advances knowledge in management, digital innovation, and technology-enabled business. Collaborative and interdisciplinary studies involving universities, industry, government, and other institutions are particularly encouraged.
Editorial Position
Connecting Management Scholarship with the Digital Future
Through rigorous peer review and an interdisciplinary orientation, Vifada Management and Digital Business seeks to develop a credible scholarly platform for understanding how management practices, organizational capabilities, digital technologies, and innovative business models interact to shape organizational performance and sustainable value creation in the digital economy.
