Enhancing Talent Attraction and Retention Through Strategic Recruitment Policy Innovation in Modern Organizations

Authors

  • Moh. Zulkifli Murfat Universitas Muslim Indonesia, Indonesia Author
  • Dilshodbek A. Rakhimov Department of Human Resource Management & Organizational Development, Tashkent State University of Economics (TSUE), Uzbekistan Author

DOI:

https://doi.org/10.70184/qk4dgg09

Abstract

This study examines how strategic recruitment policy innovation enhances talent attraction and retention in modern organizations facing rapid digital, demographic, and competitive shifts. As firms confront increasing skill shortages and dynamic workforce expectations, innovative recruitment policies—such as data-driven hiring, employer branding optimization, candidate experience enhancement, and competency-based selection—are viewed as critical drivers of organizational talent outcomes. Using a mixed-method approach involving survey responses from 328 HR professionals and interviews with 22 recruitment managers across technology, financial services, and public-sector organizations, the findings reveal that recruitment innovation significantly improves talent attraction, with employer branding and digital recruitment platforms acting as the strongest predictors. Retention is positively influenced by personalized onboarding systems, transparent career pathways, and alignment between organizational values and candidate expectations. Additionally, digital recruitment analytics moderates the relationship between policy innovation and overall recruitment effectiveness. The study offers practical insights for HR leaders to redesign recruitment frameworks that integrate technology, human-centered design, and strategic workforce planning to strengthen long-term talent sustainability.

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Author Biography

  • Dilshodbek A. Rakhimov, Department of Human Resource Management & Organizational Development, Tashkent State University of Economics (TSUE), Uzbekistan

    Research Focus: strategic recruitment policies, talent management, organizational behavior, employer branding, digital HR transformation, workforce sustainability

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Published

2025-06-21

Issue

Vol. 3 No. 1 (2025): January - June

Section

Articles

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Copyright (c) 2025 Moh. Zulkifli Murfat, Dilshodbek A. Rakhimov (Author)

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How to Cite

Enhancing Talent Attraction and Retention Through Strategic Recruitment Policy Innovation in Modern Organizations. (2025). Vifada Management and Social Sciences, 3(1), 49-63. https://doi.org/10.70184/qk4dgg09