Vol. 3 No. 2 (2025): July - December

Articles

• The Role of Social Media Marketing Management in Building Brand Awareness : An Empirical Study in the Digital Economy

  Abdullah B, Wahyuni Ekasasmita, Irwan Irwan (Author)

  Abstract : 5

  DOI: 10.70184/addkfa55

• Tax Planning, Income Tax Expenses, and Banking Equity

  Riyans Ardiansyah, Roni Padliansyah, Rudy Bin Ansar, Lim Ming Fook (Author)

  Abstract : 95

  PDF : 25

  DOI: 10.70184/2b580p81

  • PDF

  01-13

• The Relationship Between Macroeconomic Variables and Employment Opportunities in Urban Areas

  Muhammad Ashary Anshar, Sulkipli Sulkipli, Aminuddin Hamdat, Fauziah Fauziah (Author)

  Abstract : 110

  PDF : 38

  DOI: 10.70184/555mpm37

  • PDF

  14-28

• Marketing Management and Consumer Behavior Perspective on Customer Satisfaction: The Role of Service Quality and Brand Image in Modern Retail

  Mery Lani Purba, Yuni Lestina Hutagalung, Elisabet Tambunan, Roberto Roy Purba (Author)

  Abstract : 110

  PDF : 33

  DOI: 10.70184/t7fv0w69

  • PDF

  29 - 41

• When Markets Are Social Institutions: Moral Economy and Symbolic Capital in the Buffalo Trade at Bolu Market, Toraja ?

  Isak Pasulu, Elisabet Pali (Author)

  Abstract : 90

  DOI: 10.70184/ee545j85

• Exploring Styrofoam Box Consumer Preferences, Experiential Marketing Perspectives, and Their Impact on Purchase Decisions

  Tasrik Hasrat, Budiandriani Budiandriani, Khairina Rosyadah (Author)

  Abstract : 41

  DOI: 10.70184/geepxf28

• Marketing Mix (Product, Price, Promotion, and Location) on Sales Volume of Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi

  Nyamin Sucipto, Otto R. Payangan, Hasrullah Liong Misi (Author)

  Abstract : 48

  DOI: 10.70184/6mp7pj87

• From Tradition to Transformation: The Mediating Role of Entrepreneurial Learning and Digital Readiness in Leveraging Socio-Cultural Capital for Innovation

  Muliyadi Hamid, Ilham Safar , Wahyu Wahyu , Ramlawati Ramlawati , Nasyirah Nurdin (Author)

  Abstract : 75

  DOI: 10.70184/nsgrn942