Marketing Management and Consumer Behavior

All Items

• When Markets Are Social Institutions: Moral Economy and Symbolic Capital in the Buffalo Trade at Bolu Market, Toraja ?

  Isak Pasulu, Elisabet Pali (Author)

  Abstract : 100

  DOI: 10.70184/ee545j85

• The Role of Social Media Marketing Management in Building Brand Awareness : An Empirical Study in the Digital Economy

  Abdullah B, Wahyuni Ekasasmita, Irwan Irwan (Author)

  Abstract : 37

  DOI: 10.70184/addkfa55

• Marketing Mix (Product, Price, Promotion, and Location) on Sales Volume of Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi

  Nyamin Sucipto, Otto R. Payangan, Hasrullah Liong Misi (Author)

  Abstract : 51

  DOI: 10.70184/6mp7pj87

• Marketing Management and Consumer Behavior Perspective on Customer Satisfaction: The Role of Service Quality and Brand Image in Modern Retail

  Mery Lani Purba, Yuni Lestina Hutagalung, Elisabet Tambunan, Roberto Roy Purba (Author)

  Abstract : 116

  PDF : 38

  DOI: 10.70184/t7fv0w69

• Management Audit as a Control Mechanism for Enhancing the Effectiveness of Human Resource Functions

  Fitria Ananda, Idil Rakhmat Susanto , Ainun Arizah (Author)

  Abstract : 889

  DOI: 10.70184/nanda2024

• How Strategic Management Information Systems Drive Business Performance and Business Success ?

  Jeffry Lim, Sebastian Sebastian, Junaidi Junaidi, Wenny Wenny, Eryc Eryc (Author)

  Abstract : 649

  DOI: 10.70184/hm552369