Marketing Management and Consumer Behavior

All Items

• When Markets Are Social Institutions: Moral Economy and Symbolic Capital in the Buffalo Trade at Bolu Market, Toraja

  Isak Pasulu, Elisabet Pali (Author)

  Abstract : 0

  DOI: 10.70184/yvppre17

• Marketing Management and Consumer Behavior Perspective on Customer Satisfaction: The Role of Service Quality and Brand Image in Modern Retail

  Mery Lani Purba, Yuni Hutagalung, Elisabet Tambunan, Roberto Roy Purba (Author)

  Abstract : 0

  DOI: 10.70184/t7fv0w69

• Management Audit as a Control Mechanism for Enhancing the Effectiveness of Human Resource Functions

  Fitria Ananda, Idil Rakhmat Susanto , Ainun Arizah (Author)

  Abstract : 822

  DOI: 10.70184/nanda2024

• How Strategic Management Information Systems Drive Business Performance and Business Success ?

  Jeffry Lim, Sebastian Sebastian, Junaidi Junaidi, Wenny Wenny, Eryc Eryc (Author)

  Abstract : 622

  DOI: 10.70184/hm552369