Marketing Management and Consumer Behavior

All Items

• When Markets Are Social Institutions: Moral Economy and Symbolic Capital in the Buffalo Trade at Bolu Market, Toraja ?

  Isak Pasulu, Elisabet Pali (Author)

  Abstract : 531

  PDF : 108

  DOI: 10.70184/ee545j85

• The Role of Social Media Marketing Management in Building Brand Awareness : An Empirical Study in the Digital Economy

  Abdullah B, Wahyuni Ekasasmita, Irwan Irwan (Author)

  Abstract : 556

  PDF : 169

  DOI: 10.70184/addkfa55

• Marketing Mix (Product, Price, Promotion, and Location) on Sales Volume of Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi

  Nyamin Sucipto, Otto R. Payangan, Hasrullah Liong Misi (Author)

  Abstract : 553

  PDF : 91

  DOI: 10.70184/6mp7pj87

• Marketing Management and Consumer Behavior Perspective on Customer Satisfaction: The Role of Service Quality and Brand Image in Modern Retail

  Mery Lani Purba, Yuni Lestina Hutagalung, Elisabet Tambunan, Roberto Roy Purba (Author)

  Abstract : 655

  PDF : 276

  DOI: 10.70184/t7fv0w69

• Management Audit as a Control Mechanism for Enhancing the Effectiveness of Human Resource Functions

  Fitria Ananda, Idil Rakhmat Susanto , Ainun Arizah (Author)

  Abstract : 1324

  DOI: 10.70184/nanda2024

• How Strategic Management Information Systems Drive Business Performance and Business Success ?

  Jeffry Lim, Sebastian Sebastian, Junaidi Junaidi, Wenny Wenny, Eryc Eryc (Author)

  Abstract : 1021

  DOI: 10.70184/hm552369

• Exploring Styrofoam Box Consumer Preferences, Experiential Marketing Perspectives, and Their Impact on Purchase Decisions

  Tasrik Hasrat, Budiandriani Budiandriani, Khairina Rosyadah (Author)

  Abstract : 423

  PDF : 159

  DOI: 10.70184/geepxf28

• Determinants of BSI Gold Savings Use among Micro Customers : an Extended Theory of Planned Behavior

  Lukman Setiawan, Ahmad Sulaeman, Warcito Warcito (Author)

  Abstract : 243

  DOI: 10.70184/vtjmy076

• An Integrated Social Media, AI, and Data Analytics Marketing Capability Model for Enhancing MSME Performance and SDG Achievement

  Nur Fitriayu Mandasari, Wahdaniah , Ayyub Yunus (Author)

  Abstract : 214

  PDF : 69

  DOI: 10.70184/9j1emg11