Marketing Management and Consumer Behavior
7 Items
All Items
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When Markets Are Social Institutions: Moral Economy and Symbolic Capital in the Buffalo Trade at Bolu Market, Toraja ?
Isak Pasulu, Elisabet Pali (Author)Abstract : 267PDF : 27DOI: 10.70184/ee545j85 -
The Role of Social Media Marketing Management in Building Brand Awareness : An Empirical Study in the Digital Economy
Abdullah B, Wahyuni Ekasasmita, Irwan Irwan (Author)Abstract : 225PDF : 64DOI: 10.70184/addkfa55 -
Marketing Mix (Product, Price, Promotion, and Location) on Sales Volume of Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi
Nyamin Sucipto, Otto R. Payangan, Hasrullah Liong Misi (Author)Abstract : 149DOI: 10.70184/6mp7pj87 -
Marketing Management and Consumer Behavior Perspective on Customer Satisfaction: The Role of Service Quality and Brand Image in Modern Retail
Mery Lani Purba, Yuni Lestina Hutagalung, Elisabet Tambunan, Roberto Roy Purba (Author)Abstract : 283PDF : 148DOI: 10.70184/t7fv0w69 -
Management Audit as a Control Mechanism for Enhancing the Effectiveness of Human Resource Functions
Fitria Ananda, Idil Rakhmat Susanto , Ainun Arizah (Author)Abstract : 1031DOI: 10.70184/nanda2024 -
How Strategic Management Information Systems Drive Business Performance and Business Success ?
Jeffry Lim, Sebastian Sebastian, Junaidi Junaidi, Wenny Wenny, Eryc Eryc (Author)Abstract : 746DOI: 10.70184/hm552369 -
Exploring Styrofoam Box Consumer Preferences, Experiential Marketing Perspectives, and Their Impact on Purchase Decisions
Tasrik Hasrat, Budiandriani Budiandriani, Khairina Rosyadah (Author)Abstract : 162PDF : 32DOI: 10.70184/geepxf28








