Leveraging Entrepreneurial Orientation for QBL-Based Sustainable Women Entrepreneurship in South Sulawesi, Indonesia:

a Theory of Change Perspective

DOI: https://doi.org/10.70184/7abyts10

Authors

  • Monalisa Monalisa Management, Sekolah Tinggi Ilmu Ekonomi Ciputra, Makassar, Indonesia
  • Muhammad Nurhadi N Management and Sekolah Tinggi Ilmu Ekonomi Amkop Makassar, Indonesia https://orcid.org/0000-0001-8490-037X
  • Asriah Syam Management, Sekolah Tinggi Ilmu Ekonomi Ciputra, Makassar, Indonesia
  • Asty Almaida Management and Universitas Hasanuddin, Makassar , Indonesia
  • Melisa Cristina Management, Sekolah Tinggi Ilmu Ekonomi Ciputra, Makassar, Indonesia

Entrepreneurial Orientation, Learning Processes, Decision-Making, Quintuple Bottom Line, Theory of Change, Sustainable Women Entrepreneurship, South Sulawesi

Abstract

Purpose: This study examines the effects of interface and usability quality, system reliability and accessibility, information and feature quality, and service and security assurance on corporate taxpayer satisfaction with Coretax as an integrated digital tax administration platform. It also examines digital literacy as a boundary condition in the relationship between interface quality and satisfaction.

Research Method: A quantitative survey was conducted involving 50 corporate taxpayers who had used Coretax. Data were collected using 15 reflective indicators measured on a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).

Results and Discussion: All four platform quality dimensions have positive and significant effects on taxpayer satisfaction. Information and feature quality is the strongest predictor, followed by service and security assurance, system reliability and accessibility, and interface and usability quality. Digital literacy also plays an important role in strengthening users’ ability to utilize interface quality effectively.

Implications: Tax authorities should prioritize feature integration, system stability, service and security assurance, interface usability, and taxpayer digital capability to support sustainable digital tax administration.

Originality: This study provides an integrated assessment of Coretax quality from the corporate taxpayer perspective and incorporates digital literacy as a theoretically relevant boundary condition in explaining taxpayer satisfaction. 

References

Ahl, H. (2006). Why Research on Women Entrepreneurs Needs New Directions. Entrepreneurship Theory and Practice, 30(5), 595–621. https://doi.org/10.1111/j.1540-6520.2006.00138.x

Alam, S., Md Salleh, M., Masukujjaman, M., Al-Shaikh, M., Makmor, N., & Makhbul, Z. (2022). Relationship between Entrepreneurial Orientation and Business Performance among Malay-Owned SMEs in Malaysia: A PLS Analysis. Sustainability, 14(10), 6308. https://doi.org/10.3390/su14106308

Argote, L. (2011). Organizational learning research: Past, present and future. Management Learning, 42(4), 439–446. https://doi.org/10.1177/1350507611408217

Bingham, C. B., & Eisenhardt, K. M. (2011). Rational heuristics: the ‘simple rules’ that strategists learn from process experience. Strategic Management Journal, 32(13), 1437–1464. https://doi.org/10.1002/smj.965

Brush, C. G., de Bruin, A., & Welter, F. (2009). A gender‐aware framework for women’s entrepreneurship. International Journal of Gender and Entrepreneurship, 1(1), 8–24. https://doi.org/10.1108/17566260910942318

Cabrera, E. M., & Mauricio, D. (2017). Factors affecting the success of women’s entrepreneurship: a review of literature. International Journal of Gender and Entrepreneurship, 9(1), 31–65. https://doi.org/10.1108/IJGE-01-2016-0001

Cacciotti, G., Hayton, J. C., Mitchell, J. R., & Allen, D. G. (2020). Entrepreneurial fear of failure: Scale development and validation. Journal of Business Venturing, 35(5), 106041. https://doi.org/10.1016/j.jbusvent.2020.106041

Cardon, M. S., & Kirk, C. P. (2015). Entrepreneurial Passion as Mediator of the Self–Efficacy to Persistence Relationship. Entrepreneurship Theory and Practice, 39(5), 1027–1050. https://doi.org/10.1111/etap.12089

Cope, J. (2005). Toward a Dynamic Learning Perspective of Entrepreneurship. Entrepreneurship Theory and Practice, 29(4), 373–397. https://doi.org/10.1111/j.1540-6520.2005.00090.x

Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75–87. https://doi.org/10.1002/smj.4250100107

Criado-Gomis, A., Cervera-Taulet, A., & Iniesta-Bonillo, M.-A. (2017). Sustainable Entrepreneurial Orientation: A Business Strategic Approach for Sustainable Development. Sustainability, 9(9), 1667. https://doi.org/10.3390/su9091667

Douglas, E. J., & Shepherd, D. A. (2002). Self-Employment as a Career Choice: Attitudes, Entrepreneurial Intentions, and Utility Maximization. Entrepreneurship Theory and Practice, 26(3), 81–90. https://doi.org/10.1177/104225870202600305

Duckworth, A. L., Peterson, C., Matthews, M. D., & Kelly, D. R. (2007). Grit: Perseverance and passion for long-term goals. Journal of Personality and Social Psychology, 92(6), 1087–1101. https://doi.org/10.1037/0022-3514.92.6.1087

Forbes, D. P. (2005). Are some entrepreneurs more overconfident than others? Journal of Business Venturing, 20(5), 623–640. https://doi.org/10.1016/j.jbusvent.2004.05.001

Fraser, S., & Greene, F. J. (2006). The Effects of Experience on Entrepreneurial Optimism and Uncertainty. Economica, 73(290), 169–192. https://doi.org/10.1111/j.1468-0335.2006.00488.x

Gabay-Mariani, L., & Barbosa, S. D. (2024). Understanding Entrepreneurial Commitment: A Test of Side-Bet Theory. Management, 27(4), 37–57. https://doi.org/10.37725/mgmt.2024.8653

Hair, J. F. ., Hult, G. T. M. ., Ringle, C. M. ., & Sarstedt, Marko. (2022). A primer on partial least squares structural equation modeling (PLS-SEM). SAGE Publications, Inc.

Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7

Hermundsdottir, F., & Aspelund, A. (2021). Sustainability innovations and firm competitiveness: A review. Journal of Cleaner Production, 280, 124715. https://doi.org/10.1016/j.jclepro.2020.124715

Huang, Y., Wang, X., Yuan, Y., Sun, W., & Li, P. (2025). Entrepreneurial learning and performance of female entrepreneurs: evidence from China. BMC Psychology, 13(1), 808. https://doi.org/10.1186/s40359-025-03067-3

Jiang, Y., & Tornikoski, E. T. (2019). Perceived uncertainty and behavioral logic: Temporality and unanticipated consequences in the new venture creation process. Journal of Business Venturing, 34(1), 23–40. https://doi.org/10.1016/j.jbusvent.2018.06.002

Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance. Academy of Management Review, 21(1), 135–172. https://doi.org/10.5465/amr.1996.9602161568

Man, T. W. Y., Lau, T., & Chan, K. F. (2002). The competitiveness of small and medium enterprises. Journal of Business Venturing, 17(2), 123–142. https://doi.org/10.1016/S0883-9026(00)00058-6

Manalu, V. G., Santoso, A., & Sulaiman, E. (2025). The influence of entrepreneurial orientation and learning orientation on innovation performance of SMEs in Indonesia: Organizational learning as a mediator. Problems and Perspectives in Management, 23(2), 469–481. https://doi.org/10.21511/ppm.23(2).2025.34

OECD. (2025). Bridging the Finance Gap for Women Entrepreneurs. OECD Publishing. https://doi.org/10.1787/75b52972-en

Panneels, I. (2023a). The Quintuple Bottom Line: A Framework for Place-Based Sustainable Enterprise in the Craft Industry. Sustainability, 15(4), 3791. https://doi.org/10.3390/su15043791

Panneels, I. (2023b). The Quintuple Bottom Line: A Framework for Place-Based Sustainable Enterprise in the Craft Industry. Sustainability, 15(4), 3791. https://doi.org/10.3390/su15043791

Patzelt, H., & Shepherd, D. A. (2011). Recognizing Opportunities for Sustainable Development. Entrepreneurship Theory and Practice, 35(4), 631–652. https://doi.org/10.1111/j.1540-6520.2010.00386.x

Petrou, A. P., Hadjielias, E., Thanos, I. C., & Dimitratos, P. (2020). Strategic decision-making processes, international environmental munificence and the accelerated internationalization of SMEs. International Business Review, 29(5), 101735. https://doi.org/10.1016/j.ibusrev.2020.101735

Politis, D. (2005). The Process of Entrepreneurial Learning: A Conceptual Framework. Entrepreneurship Theory and Practice, 29(4), 399–424. https://doi.org/10.1111/j.1540-6520.2005.00091.x

Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future. Entrepreneurship Theory and Practice, 33(3), 761–787. https://doi.org/10.1111/j.1540-6520.2009.00308.x

Robinson, P. B., Stimpson, D. V., Huefner, J. C., & Hunt, H. K. (1991). An Attitude Approach to the Prediction of Entrepreneurship. Entrepreneurship Theory and Practice, 15(4), 13–32. https://doi.org/10.1177/104225879101500405

Rogers, P. (2014). Theory of change: Methodological briefs—Impact evaluation No. 2. UNICEF Office of Research. https://www.unicef-irc.org/publications/747-theory-of-change-methodological-briefs-impact-evaluation-no-2.html

Rong, C., Cristia, J. F. E., Marian, M. L., Alzuman, A., & Comite, U. (2025). Does green entrepreneurial orientation impact entrepreneurial success through green innovation capability in the manufacturing and services sector of emerging economies? International Entrepreneurship and Management Journal, 21(1), 51. https://doi.org/10.1007/s11365-024-01059-0

Rotter, J. B. (1966). Generalized expectancies for internal versus external control of reinforcement. Psychological Monographs: General and Applied, 80(1), 1–28. https://doi.org/10.1037/h0092976

Sarango-Lalangui, P., Álvarez-García, J., & Del Río-Rama, M. de la C. (2018). Sustainable Practices in Small and Medium-Sized Enterprises in Ecuador. Sustainability, 10(6), 2105. https://doi.org/10.3390/su10062105

Schou, P. K., Bucher, E., & Waldkirch, M. (2022). Entrepreneurial learning in online communities. Small Business Economics, 58(4), 2087–2108. https://doi.org/10.1007/s11187-021-00502-8

Shepherd, D. A., & Patzelt, H. (2011). The New Field of Sustainable Entrepreneurship: Studying Entrepreneurial Action Linking “What is to be Sustained” with “What is to be Developed.” Entrepreneurship Theory and Practice, 35(1), 137–163. https://doi.org/10.1111/j.1540-6520.2010.00426.x

Shepherd, D. A., Williams, T. A., & Patzelt, H. (2015). Thinking About Entrepreneurial Decision Making. Journal of Management, 41(1), 11–46. https://doi.org/10.1177/0149206314541153

Siegrist, M., Bowman, G., Mervine, E., & Southam, C. (2020). Embedding environment and sustainability into corporate financial decision-making. Accounting and Finance, 60(1), 129–147. https://doi.org/10.1111/acfi.12533

Tangney, J. P., Baumeister, R. F., & Boone, A. L. (2004). High Self‐Control Predicts Good Adjustment, Less Pathology, Better Grades, and Interpersonal Success. Journal of Personality, 72(2), 271–324. https://doi.org/10.1111/j.0022-3506.2004.00263.x

Wales, W. J. (2016). Entrepreneurial orientation: A review and synthesis of promising research directions. International Small Business Journal: Researching Entrepreneurship, 34(1), 3–15. https://doi.org/10.1177/0266242615613840

Wang, C. L., & Chugh, H. (2014a). Entrepreneurial Learning: Past Research and Future Challenges. International Journal of Management Reviews, 16(1), 24–61. https://doi.org/10.1111/ijmr.12007

Wang, C. L., & Chugh, H. (2014b). Entrepreneurial Learning: Past Research and Future Challenges. International Journal of Management Reviews, 16(1), 24–61. https://doi.org/10.1111/ijmr.12007

Wiss, C. H. (1995). Nothing as practical as good theory: Exploring theory-based evaluation for comprehensive community initiatives for children and families. In J. P. Connel, A. C. Kubisch, L. B. Schorr, & C. H. Wiss (Eds.), New Approaches to Evaluating Community Initaitives: Concepts, Methods, and Contexts (pp. 65–92). The Aspen Institute. https://files.eric.ed.gov/fulltext/ED383817.pdf

Zahra, S. A., Neubaum, D. O., & El–Hagrassey, G. M. (2002). Competitive Analysis and New Venture Performance: Understanding the Impact of Strategic Uncertainty and Venture Origin. Entrepreneurship Theory and Practice, 27(1), 1–28. https://doi.org/10.1111/1540-8520.t01-2-00001

Published

2026-12-28

Similar Articles

31-39 of 39

You may also start an advanced similarity search for this article.