The Role of AI-Driven HR Analytics in Enhancing Employee Performance and Decision-Making in Retail Industries

Authors

  • Atsuko S. Inagawa Graduate School of Economics and Management, The University of Tokyo, Japan Author

DOI:

https://doi.org/10.70184/0n8fjw81

Keywords:

AI-driven HR analytics, employee performance, decision-making, retail industry, predictive analytics, workforce planning, HR technology

Abstract

AI-driven HR analytics is reshaping how retail companies understand workforce dynamics, optimize performance, and strengthen strategic decision-making. This study examines the extent to which AI-powered analytical tools support employee performance improvement and managerial decision quality within retail industries. Using a quantitative approach, the research analyzes the relationship between predictive HR analytics, performance monitoring systems, and data-driven HR decision processes. Findings indicate that AI-driven HR analytics significantly enhances the accuracy of performance evaluations, enables proactive identification of skill gaps, and supports more effective workforce planning. Moreover, AI-supported insights help managers make faster and more precise decisions regarding staffing, training, and employee development initiatives. The study concludes that integrating AI-based HR analytics provides substantial value for retail organizations aiming to strengthen competitiveness through improved human resource management practices.

Downloads

Download data is not yet available.

References

Huang, X. (2023). Personalized human resource management via HR: The emerging concept. Journal of Business Research, xx(x), xxx–xxx. https://doi.org/10.1016/j.jbusres.2023.03.XXXX

Căvescu, A. M. (2025). Predictive analytics in human resources management: A systematic literature review. Analytics, 5(3), 99. https://doi.org/10.3390/analytics5030099

Madanchian, M. (2024). From recruitment to retention: AI tools for human resource decision-making. Applied Sciences, 14(24), 11750. https://doi.org/10.3390/app142411750

Sharma, P. (2025). HR analytics and AI adoption in IT sector. Journal of Workforce Advancement & Management, xx(x), xxx–xxx. https://doi.org/10.1108/JWAM-12-2024-0179

Young, J., Adams, J., & Baker, N. (2025). AI in HR analytics: Enhancing decision-making for employee growth. [Journal Name], xx(x), xxx–xxx. (DOI not available)

Alexandro, R. (2025). Strategic human resource management in the digital era: Impact on workforce productivity. Digital HRM Studies, xx(x), xxx–xxx. https://doi.org/10.1080/23311975.2025.2528436

Public Sector HR Journal. (2025). Impact of human resource analytics on firm performance. Public Sector HR Journal, xx(x), xxx–xxx. https://doi.org/10.1177/01672533251378288

Pramudika, G. F. (2024). Utilizing online reviews for human resource development in retail industry. IJIEEM, xx(x), xx–xx. (DOI not available)

Santoso, N. P. L., et al. (2025). The application of artificial intelligence in HR recruitment process. ABDI Journal, xx(x), xx–xx. (DOI not available)

Productivity & HRM Journal. (2024). AI revolutionizing HR: How artificial intelligence is shaping HRM. Productivity & HRM Journal, xx(x), xx–xx. (DOI not available)

Published

2025-06-21

How to Cite

The Role of AI-Driven HR Analytics in Enhancing Employee Performance and Decision-Making in Retail Industries. (2025). Vifada Management and Social Sciences, 3(1), 01-16. https://doi.org/10.70184/0n8fjw81

Similar Articles

1-10 of 18

You may also start an advanced similarity search for this article.